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Sexual wellness market increase at a CAGR of 6.89% to peak demand by 2021 according to new research report

Industrial Market Research

The following companies as the key players in the Global Sexual Wellness Market: Ansell, Church & Dwight, Reckitt Benckiser, and Doc Johnson.

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Sexual Wellness Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years.

Other Prominent Vendors in the market are: Adam & Eve, Beate Uhse, Bijoux Indiscrets, BMS Factory, California Exotic Novelties, Caya, Diamond Products, Fuji Latex, Good Clean Love, Orient Industry, Intimate Organics, LELO, Liberator, Lovehoney, Leading Edge Health, OhMiBod, Sagami Rubber Industries, TENGA, The Female Health Company, The Yes Yes Company, Ann Summers, and Pure Romance.

The analysts forecast Global Sexual Wellness Market to grow at a CAGR of 6.89% during the period 2017-2021.

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One trend in the market is gaining popularity of vibrators for therapeutic purpose.

In the last few years, several women have reportedly experienced vaginal dryness and changes in the firmness and elasticity of vaginal muscles and an imbalance in hormonal levels that affect vaginal moisture.”

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According to the report, one driver in the market is change in perception and rise in demand for sexual wellness products. The rising adoption of foreign culture has also been attributed to increased customer acceptance.

The rising demand for sexual wellness products is also credited, to an extent, to individuals who have traveled or lived abroad with access to the adult product market and are looking for a similar market or product in their own country. This has led to the increased demand in developing countries like India, from where people travel abroad to countries such as the US and the UK every year for education or better career prospects.

Sexual health or wellness refers to the state of physical, mental, and emotional well-being related to sexuality. Products that enhance safe, healthy, and pleasurable sexual experiences include sensual lingerie, contraceptives, condoms, lubricants, sex toys, costumes, accessories, oils, and herbal supplements.

These products are entering the mainstream market, which is getting bigger every year due to their growing acceptance.

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Further, the report states that one challenge in the market is marketing of sexual wellness products. Sexual wellness products such as dildos, vibrators, and personal lubricants are stereotyped as vulgar and risqué owing to their packaging and design.

The taboos accompanying these products have prevented vendors from venturing into this space. A large number of consumers perceive these products as immoral and inappropriate.

Societal norms related to intimacy also discourage consumers from openly buying these products, which is the biggest challenge to the market. Vendors need to find a strategy to sell these products.

The report covers the present scenario and the growth prospects of the Global Sexual Wellness Market for 2017-2021. To calculate the market size, the report considers the retail sales of products in the market.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Ansell
  • Church & Dwight
  • Reckitt Benckiser
  • Doc Johnson


Other prominent vendors

  • Adam & Eve
  • Beate Uhse
  • Bijoux Indiscrets
  • BMS Factory
  • California Exotic Novelties
  • Caya
  • Diamond Products
  • Fuji Latex
  • Good Clean Love
  • Orient Industry
  • Intimate Organics
  • LELO
  • Liberator
  • Lovehoney
  • Leading Edge Health
  • OhMiBod
  • Sagami Rubber Industries
  • The Female Health Company
  • The Yes Yes Company
  • Ann Summers
  • Pure Romance

Market driver

  • Change in perception and rise in demand for sexual wellness products
  • For a full, detailed list, view our report

Market challenge

  • Marketing of sexual wellness products
  • For a full, detailed list, view our report

Market trend

  • Gaining popularity of vibrators for therapeutic purpose
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?

Table of Contents

  • PART 01: Executive summary
  • PART 02: Scope of the report
  • PART 03: Research Methodology
  • PART 04: Market segmentation by product
  • PART 05: Market segmentation by distribution channel
  • PART 06: Geographical segmentation
  • PART 07: Decision framework
  • PART 08: Drivers and challenges
  • PART 09: Market trends
  • PART 10: Vendor landscape
  • PART 11: Key vendor analysis
  • PART 12: Appendix


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