The global hair care market today is worth well over US$ 75 billion. One of the most important factors enhancing growth in personal care adoption is the rapid rate of urbanization across the Asian and other developing markets, holder of the mass of the global population. A good presentation is said to be associated with competitiveness at work, and a number of studies suggest that good looking people are increasingly favoured in employment, academics, and general perception. This explains the massive growth in demand for hair care in emerging markets, and high level of innovation and R&D in saturated markets like that of Europe, North America, and others.
The hair care market is segmented on the basis of types of products, methods of distribution, regions and dominant players in the market. Issues which drive the hair care and color market commonly include damage due to pollution, dryness, dandruff, improving quality of hair, care for straight, wavy or curly hair, and a number of other purposes.
Hair care market consists of various brands with different hair care functionalities (but not limited to cleaning, conditioning, and hair styling). A few products available in the hair care market are colorants, hair spray, conditioners, styling gel, hair oil and shampoos (incl.of the upcoming class of dry shampoos), and even appliances for drying, curling, straightening, etc.
An increase in hair related issues among the consumer class across the world has led to a number of product innovations accommodating for prevalent (and changing) consumer tastes and preferences, by dominant and emerging hair care market stakeholders, globally.
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An upcoming class in this market is the herbal sector. In past few years, herbal care products have also witnessed an increase in demand due to increasing consumer awareness about the ill effects of harsh chemicals and substances used by the companies, and the benefits of natural products, and education about their active ingredients.
A trend spurring consumer awareness about personal care, inclusive of hair care, is the trend of beauty blogs. While growth has increased across urbanized sectors, it has mainly been driven by working class women and men, and affluent families.
The desire to cover grey hair and to prevent early balding so as to look presentable and even fashionable has increased the sale of hair care products like home coloring kits, shampoos, and conditioners. Haircolorr market growth is high, and it is expected to reach US$ XX billion by the end of 2018.
Furthermore, global hair care market is estimated to reach $xx billion by 2020 at a CAGR of XX.XX%.
Major markets for hair care and color will be in the high growth Asian, European, American and Latin American markets. Due to increasing demand for various hair services like hair spa, hair care treatments are some of the other factors augmenting the demand for hair care products.
Distribution channels such as direct selling, e-commerce, departmental stores and supermarkets also play a key role in increasing the revenues of the companies. Companies have adopted various distribution channel models to expand their offerings and tap potential consumer segment.
Some of the players commanding the global hair care market share are L'oreal Group, Procter & Gamble, Unilever, Henkel, Shiseido, Johnson & Johnson, Estee Lauder, Avon, Yves Rocher, Combe Inc., Natura, Conair Corporation and Neutrogena.
Increasing focus towards grooming and personal appearance
Increased promotional activities
Hair care segmentation
Increase in urbanization and disposable income are the major drivers of this market
High cost of products
Essential R&D spend
Medical technology for hair enhancement
Intense domestic and international competition
Saturated western markets T
hreat from salon services are the some of the major challenges for the hair care market entrants.
What the report offers
Market analysis for the global hair care market, with country specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the macro and micro factors that affect the global hair care market on regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
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