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Global footwear market to reach $133 billion by 2020 according to new research report

Industrial Market Research

The market research analyst predicts the footwear market to reach a market value of around USD 216 billion by the end of 2019. The increased influence of fashion is the primary driver for the growth of this market.

Global Footwear Market


Consumers prefer matching their footwear with their daily outfits. The population in the age group between 14 years to 30 years is relatively more fashion conscious and contributes considerably to the replacement purchase of footwear.

The increase in marketing initiatives by vendors is also expected to contribute to the market growth during the forecast period. Celebrity-endorsed fashion, sponsoring sports teams, and attracting consumers through social media are some marketing initiatives adopted by vendors.

For instance, during 2014, Adidas entered a 10-year sponsorship agreement with Manchester United for USD 1.13 billion for advertising their brand.

Segmentation by product type and analysis of - athletic footwear, non-athletic footwear

The non-athletic footwear segment accounted for 62% of the market share during 2014. The report expects this segment to reach a market value of around USD 133 billion by the end of 2019.

The increasing influence of fashion is a crucial driver for this segment. Private labels such as White Stag and Faded Glory are popular in this category as they offer quality products at a relatively low price.

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The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

Athletic footwear 
Non-athletic footwear 
Segmentation by distribution channel and analysis of - footwear specialists, internet sales, supermarkets

Footwear specialists accounted for around 55% of the market shares during 2014. The in-house services offered such as experienced and friendly staff, and the availability of a variety of brands under the same roof is the driving factor for the popularity of this distribution channel.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth

Footwear specialists 
Internet sales 
Department stores 
Clothing stores 
Geographical segmentation and analysis of the footwear market

North America 
North America accounted for around 40% of the market share during 2014 and is expected to retain its leadership until the end of 2019. The report predicts this region to reach a market value of USD 86 billion by the end of 2019.

The US is the market leader in this region.

Competitive landscape and key vendors - Adidas, New Balance, Nike, Puma, and VF Corp

The footwear market is highly fragmented with the presence of well-diversified international vendors. There is an intense competition between these companies, enabling constant growth and innovations.

The leading vendors in the market are

New Balance 
VF Corp 
Other prominent vendors in the market include Alexander McQueen, Brooks, Burberry, Carter's, Dolce & Gabbana, Espirit, Fendi, Gucci, H&M, Herms, Hugo Boss, Jimmy Choo, Louis Vuitton, Michael Kors, Prada, Ralph Lauren, Staurt Weitzman, Tommy Hilfiger, United Colors of Benetton, Versace, Vionic, Warrior, and Zara.

Key questions answered in the report include

What will the market size and the growth rate be in 2019 
What are the key factors driving the footwear market 
What are the key market trends impacting the growth of the footwear market 
What are the challenges to market growth 
Who are the key vendors in this market space 
What are the market opportunities and threats faced by the vendors in the footwear market 
Trending factors influencing the market shares of the APAC, Europe, North America, and ROW 
What are the key outcomes of the five forces analysis of the footwear market 
Technavio also offers customization on reports based on specific client requirement.

Related reports

Global Sports Footwear Market 2015-2019 

Childrens Footwear Market in China 2015-2019 

Athletic Footwear Market in the US 2015-2019 

Global Running Apparel and Footwear Market 2015-2019 

Running Apparel and Footwear Market in the US 2015-2019 

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Table of Contents -Major Key Points

PART 01: Executive summary 

PART 02: Scope of the report 

PART 03: Market research methodology 
• Research methodology 
• Economic indicators 

PART 04: Introduction 

PART 05: Market landscape 
• Market overview 
• Market size and forecast by revenue 
• Market size and forecast by volume 
• Five forces analysis 

PART 06: Market segmentation by product 
• Market overview 
• Global non-athletic footwear market 
• Global athletic footwear market 

PART 07: Market segmentation by demography 
• Market overview 

PART 08: Geographical segmentation 
• Footwear market in North America 
• Footwear market in APAC 
• Footwear market in Europe 

  • Footwear market in ROW 

PART 09: Market segmentation by distribution channel 
• Market overview 

PART 10: Market segmentation by cost structure 
• Market overview

 PART 11: Key leading countries 
• US 
• India 
• China 
• France 
• Germany 

PART 12: Market drivers 
• Increase in influence of fashion 
• Increase in adoption of private labels 
• Increase in marketing initiatives 
• Increase in working women population 

PART 13: Impact of drivers 

PART 14: Market challenges 
• Increase in raw material price 
• Threat from counterfeit products 
• High inventory turnover ratio 
• Criticism due to labor exploitation 

PART 15: Impact of drivers and challenges 

PART 16: Market trends 
• Increase in adoption of healthy footwear brands 
• Rise in demand for children's footwear 
• Increase in e-commerce penetration 
• Increase in organized retail in developing countries 

PART 17: Vendor landscape 
• Competitive scenario 
• Key news 
• Key leading vendors 2014 
• Other prominent vendors

 PART 18: Key vendor analysis 
• Adidas 
• New Balance 
• Nike 
• Puma 
• VF Corporation 



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