Cruelty-Free - 2017
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"Trend Sights Analysis: Cruelty-Free" is part of Trend Sights series and explores how brands can provide a superior and more unique fit for specific consumer segments.
Growing awareness of social issues driven by consumer education and media coverage is leading to a rise in ethical consumerism. In recognizing the issue of animal cruelty, a portion of these ethical consumers seek to purchase only from brands that pertain to high animal welfare standards.
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- Over two thirds of consumers find living an ethical and sustainable lifestyle important or very important in creating a feeling of wellbeing or wellness.
- Over a third of consumers who think that living an ethical or sustainable lifestyle is important in creating a feeling of wellbeing or wellness, say that they would consider buying products that support the humane treatment of animals.
- Over a third of consumers look for on-pack ethical/sustainability logos most of the time or all of the time.
Key points to buy
- Gain insight into the different routes through by which products can align with the Cruelty-Free trend including examples of best-in-class innovation.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of the Cruelty-Free trend for your sector.
Table of Contents
What is Cruelty-Free?
Why is Cruelty-Free important?
Who is driving Cruelty-Free?
How can be Cruelty-Free capitalized on?
What next in Cruelty-Free?
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