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Foodservice Greece market insights shared in detailed report

Foodservice Greece Market 2017 Analysis, Opportunities and Forecast to 2021

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Summary

"Greece - The Future of Foodservice to 2021", provides extensive insight and analysis of the Greek Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

Weak value growth in the Greek foodservice profit sector, at a CAGR of 0.6% from 2014-2016, has meant that Greece continues to lag behind most recovering Eurozone markets. The country remains plagued by a host of economic hardships which has caused a number of Greeks to forgo out-of-home meal occasions entirely.

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Report:      www.wiseguyreports.com/sample-requ…odservice-to-2021

The foodservice market therefore remains heavily price-orientated, with over half of Greek consumers citing ‘price’ to be the most important factor influencing decision-making when eating out. The lingering economic downturn has caused a number of international operators to either reduce their outlet footprint (e.g.

McDonald’s, Starbucks) or withdraw from the market entirely (e.g. Applebee’s).

Greece’s robust tourism industry has seen foodservice operators pivot their attention towards holiday hotspots and target income-rich tourists.

The report includes -

- Overview of the Greek macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Romania’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.

- Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR and Coffee & Tea Shops) within Greece's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.

- Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Greek population.

- Key players: Overview of market leaders within the three major channels including business descriptions and number of outlets.

- Case Studies: Learn from examples of recent successes and failures within the Greek foodservice market.

Scope

- Sustained high levels of youth unemployment has resulted in an exodus of QSR operators' key target audience, forcing them to broaden their appeal to lucrative family segments.

- A developing nationalistic sentiment has benefited domestic brands, as Greek consumers look to support operators that ‘give back’ to the local economy.

- Extreme caution among consumers has stalled product innovation, with little demand for experimental food offerings. 46% of surveyed Greeks earn an annual household income of EUR€ 8,999.

Reasons to access

- Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.

- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea Shops) will allow readers understand the wants and needs of their target demographics.

- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Greek foodservice market.

Table of Content: Key Points

Introduction

Report Guide

Executive Summary

Macroeconomic Context

GDP and Consumer Price Index

Population and demographic highlights

monthly household income distribution

Introducing the Consumer Segments

Consumer segment profiles and key identification metrics

Segment engagement overview in four key profit sector channels

Profit Sector Metrics

Key metric highlights

Value share and growth by channel

Outlets and transactions growth by channel

Operator buying volumes and growth by channel

Channel historic and future growth dynamics

Outlet type and type of ownership growth dynamics

Profit Sector by Channel

Quick Service Restaurants (QSR)

Summary and key take-out

Metrics

Key players

Key consumers

Why?

What?

Where?

What next?

Full Service Restaurants (FSR)

Summary and key take-out

Metrics

Key players

Key consumers

Why?

What?

Where?

What next?

Coffee & Tea Shops

Summary and key take-out

Metrics

Key players

Key consumers

Why?

What?

Where?

What next?

Cost Sector Metrics

Cost operator trends - historic and future growth

Data and channel share breakdown

…Continued        

 

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