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Research details developments in the flavored milk market

Flavored Milk Global Market Share, Opportunities, Segmentation and Forecast to 2024

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Market Overview

After white milk, flavored milk is the second most accepted liquid dairy product in the world. Unlike white milk, flavored milk has additional flavor and sweetener to enhance the taste.

In 2014, the American Academy of Pediatric Dentistry (AAPD), suggests that flavoured milk is rich in nutrients such as calcium, potassium, and magnesium and is good for oral health of children.

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This has increased the consumption of flavored milk among children and flavored milk is also a part of school meal plans majorly in countries such as the U.S. and India. However, global flavored milk market is in its embryonic stage due to large consumption of carbonated drinks around the world.

Moreover, increasing vegan population can affect the growth of flavored milk market. In 2011, as per the study performed by People for the Ethical Treatment of Animals (PETA) population, nearly 2.5% of world population is vegan.

In 2015, due to rise in vegan population, milk consumption is decreased by 25.0% in Canada.

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Key vendors of flavored milk are diversifying their product portfolio by launching products with new flavors with a key strategy to attract new customers. For instance, in 2015, Lewis Road Creamery launched its new coffee and vanilla flavored milk.

In the same year, Natrel a Canadian dairy co-operative introduced new flavors maple, caramel latte, and dark chocolate, for its flavored milk. Moreover, in 2014, a Swiss transnational food and drink company Nestlé launched thin mint and caramel coconut as its new limited edition flavors to its Girl Scout flavored milk products.

Introduction of such new flavors is likely to increase market competitiveness and is expected to bring new business opportunities for flavored milk market players in upcoming years.

Key Market Players

  • Amul

o Synopsis

o Business Strategy

o Product Portfolio

o SWOT Analysis

  • Danone
  • China Mengniu Dairy
  • Nestlé S.A.
  • Dairy Farmers of America
  • Yili Group
  • Kraft Foods Group
  • Inner Mongolia Yili Industrial Group
  • Gujarat Cooperative Milk Marketing Federation (GCMMF)
  • Arla Foods
  • Bright Food
  • Dairy Farmers of America
  • Dean Foods
  • FrieslandCampina
  • Grupo Lala
  • Land O’ Lakes
  • Morinaga Milk Industry
  • Muller

Market Segmentation

The global flavored milk market is categorized on the following basis:

  • Based on Flavours

o Chocolate

o Vanilla

o Butterscotch

o Strawberry

o Others ( Coffee, Hazelnut)

  • Based on Packaging

o Paper-based (cartons) Packaging

o Plastic Packaging

o Glass Packaging

o Metal Packaging

  • Based on Distribution Channel

o Online Channel

o Offline Channel

  • Based on Geography

o North America (U.S. & Canada) {Market Size (USD Billion), Growth Analysis (%) and Consumption (Liters)}

o Latin America ( Brazil , Mexico & Rest of Latin America) {Market Size (USD Billion), Growth Analysis (%) and Consumption (Liters)}

o Europe (The U.K., Germany, France, Italy, Spain, Poland, Sweden & RoE) {Market Size (USD Billion), Growth Analysis (%) and Consumption (Liters)}

o Asia-Pacific (China, India, Japan, Singapore, South Korea, Australia, New Zealand, Rest of Asia) {Market Size (USD Billion), Growth Analysis (%) and Consumption (Liters)}

o Middle East & Africa (GCC, South Africa, North Africa, RoMEA) {Market Size (USD Billion), Growth Analysis (%) and Consumption (Liters)}

o Rest of World {Market Size (USD Billion), Growth Analysis (%) and Consumption (Liters)}

Market Size and Forecast (2016-2024)

In 2015, nearly 20 billion liters of flavoured milk were produced and is expected to increase due to its high nutritional value and acceptance in developing countries. Global flavored milk market valued USD 29.33 billion in 2016 and expected to account USD 40.14 billion.

Further, the market is anticipated to register a CAGR of 4.0% over the forecast period i.e. 2016-2024.

Geographically, Asia-Pacific region dominated global flavored milk market in 2015 with a market share of 60.2% across the globe and is expected to maintain its dominance during the forecast period as well. Rising population, rapid urbanization and high milk production in the region is likely to accelerate the demand for flavored milk in Asia-Pacific region.

Around one-fourth of the flavored milk produced globally is consumed in China followed by India, Indonesia, Japan and Malaysia. Asia-Pacific flavored milk market is projected to grow at a CAGR of 5.0% over the forecast period of 2016-2024.

On the other hand, Europe and North America region are expected to witness remarkable growth in flavored milk market. Europe and North America together generated 30.0% revenue share in global flavored milk market in 2016.

Latin America and Middle East & Africa region are the fastest growing regions in flavored milk market, owing to the growing willingness to spend on dairy products in order to have a healthy lifestyle. However, drought in South Africa and late rainfall in many African regions in 2015 results in the shortage of milk which is declined the production of flavored milk in 2016.

Market Drivers and Challenges

Introduction of innovative product, attractive packaging and new variety of flavors is gaining consumer’s interest and increasing the consumption of flavoured milk across the globe. Changing lifestyle and growing preference towards nutritious and healthy food is boosting demand for flavoured milk.

Moreover, consumer’s busy schedule and irregular eating habits are encouraging the demand for flavoured milk across the world. These are the major key factors which are driving the global flavoured milk market.

However, high adoption of carbonated drinks and plant protein drinks is a major restraining factor for the global flavoured milk market. Decline in the production of milk due to natural calamities is also one of the key factors which hinder the production of flavoured milk.

Removal of milk quotas is affecting the profit margins of farmers as they have to minimize the cost per kilogram of milk which is likely to affect the revenue of flavoured milk.

Scope Background

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