The digital out of home market was valued at USD 12.52 billion in 2016 and is expected to reach USD 26.21 billion by 2023, at a CAGR of 10.7% during the forecast period. Programmatic advertising has a major role in the overall digital out of home market.
- Advertising -
Digital Out of Home Market Size, Share, and Trends Report 2017 provides a detailed analysis of the key companies involved in Digital Out of Home Industry with specific Geographical insights. The report has research methodologies like Key Industry Insight and Market Size Estimation to derive the conclusions for Digital Out of Home market forecast.
Complete report on Digital Out of Home Market spread across 146 pages, profiling 6 companies and supported with 70 tables and 50 figures is now available at www.rnrmarketresearch.com/digital-…arket-report.html
- Advertising -
- Advertising -
The programmatic advertising platform is an online auction where media buyers specify their targeting requirements, such as audience demographics, time of day and location, as well as their budgetary constraints. According to a survey conducted by the Digital Place Based Advertising Association (DPAA) (US), 39% of media buyers are interested in purchasing programmatic platforms for digital out of home advertising.
Direct-view fine-pixel light-emitting diode (LED) and direct-view large-pixel LED displays are becoming increasingly common within retail and transit environments, and there have been a number of innovative interactive displays featured in the outdoor advertising campaigns. The intuitive and interactive nature of interactive touch-point displays and kiosks has fueled the growth of the interactive systems and made the customer buying experience easy and less time-consuming.
The factors restraining the growth of the digital out of home market include an increase in the trend of online/broadcast advertisement and lack of standards for interoperability between devices.
Virtual reality (VR) and augmented reality (AR) have a great ability in creating content for a wide range of audiences with the added value of capturing the users’ attention. The integration of AR and VR with the digital out of home advertising may help the companies in building brand value and increase both the reach and interactivity of their campaigns.
The most important aspect of AR campaigns is the ability to extract valuable data. Tracking what users are interested in, combined with their details and movements allows companies to shift campaigns and set prices accordingly.
North America held the largest share of the digital out of home market in 2016. North America being technologically advanced and developed is a leading market for the cutting edge technology, which is used in the advertisement sector.
The digital out of home market in North America is driven by various factors such as the high standard of living of customers and the need to save time, need for accuracy and efficiency in the retail sector. Asia Pacific (APAC) is expected to exhibit the highest growth rate in the digital out of home market because of its acceptance in the retail, transport, banking, financial services and insurance (BFSI), and entertainment sectors.
In the process of determining and verifying the market size for several segments and sub segments gathered through secondary research, extensive primary interviews have been conducted with key experts. Following is the breakup of the profile of primary participants:
By Company Type: Tier 1– 22%, Tier 2–34%, and Tier 3–44%
By Designation: C-Level Executives–32%, Directors–33%, and Others–35%
By Region: North America–42%, Europe–30%, APAC–15%, and RoW–13%
The major players in this market includes JC Decaux (France), Clear Channel Outdoor Holdings, Inc. (US), Lamar Advertising Company (US), OUTFRONT Media (US), Dak tronics (US), and Prism view LLC (US) among others.
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The report estimates the market size and future growth potential of the digital out of home market across different segments such as product, application, vertical, and geography. Moreover, the report includes the industry trends, market dynamics, and competitive analysis of the key players in the market, along with their company profiles, competitive leadership mapping, and recent developments.
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Now available at www.rnrmarketresearch.com/adaptive…?utm_source=Manny
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