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Toys and games global industry illuminated by new report

Industrial Market Research

This report helps to analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the Toys and Games Market.

Toys and Games sales rebounded in 2016 as recovering emerging markets, surging games and puzzles sales, and new VR introductions propelled the industry forward. Traditional toys saw major changes as games and puzzles became the fastest growing category, overtaking construction, due to interest from adults.

Virtual reality entered the consumer market in full force in 2016 with several premium headsets, and in 2017 the VR market looks to move beyond the enthusiast market into the mainstream.




Toys and Games Global Industry Overview global briefing offers a comprehensive guide to the Toys and Games market at an international level.

It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Browse Full Report with TOC:…ndustry-overview


Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.


Table of Contents
Toys and Games Global Industry Overview

Euromonitor International

July 2017


Global Outlook

Leading Companies and Brands

Top Five Trends Shaping Toys and Games

Market Snapshots



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