Location analytics is the Business Intelligence (BI) process to generate insights from the location-based or geographic business data.
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It empowers organizations across various industry verticals to combine the traditional BI data with the spatial data, collected using various data sources such as cameras, sensors, Global Positioning Systems (GPS), mobile devices, and social media channels.
The base year considered for this report is 2016 and the forecast period is 2017-2022.
Location analytics is emerging as one of the major segment in the field of market research.
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With more retail stores being established each day, there is a chunk of user data that is generated every time a consumer or customer enters the store and till he leaves after the final transaction is done.
Location analytics solutions help users to analyze and interpret location based real-time and historical data, which will ultimately help them to understand patterns and trends, improvising users’ decision making capability according to dynamic business requirements. Proliferation of IoT devices along with the increasing data from across the industry is tempting organizations to adopt efficient location analytics solutions to gain a competitive edge in the market.
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Location analytics use both real time as well as historical data across the geographical locations. The increasing demand from asset management, predictive analytics, increasing usage of various analytical tools are boosting the growth of the Location Analytics Market.
The market is driven by factors such as increasing amount of spatial data and analytical tools, risking significance towards market & competitive intelligence, and increasing importance of asset management & predictive analytics. However, privacy and security concerns are acting as a restraint for adopting location analytics.
Objectives of the Study:
- To define, describe, and forecast the location analytics market on the basis of application, software, service, deployment model, industry vertical, and region
- To provide detailed information regarding the key factors influencing market growth (drivers, restraints, opportunities, and challenges)
- To forecast the market size and growth rate of market segments with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and Latin America
- To analyze the opportunities in the market for stakeholders and provide company profiles of the key players in the market, to comprehensively analyze the core competencies and draw competitive landscape for the market
- To track and analyze competitive developments such as Mergers & Acquisitions (M&A), new product developments, and Research & Development (R&D) activities in the market
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This report studies Location Analytics in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with capacity, production, price, revenue and market share for each manufacturer, covering
SAS Institute (U.S.)
TIBCO Software (U.S.)
Oracle Corporation (U.S.)
Pitney Bowes (U.S.)
Microsoft Corporation (U.S.)
IBM Corporation (U.S.)
Cisco systems (U.S.)
SAP SE (Germany)
Table of Content:-
Global Location Analytics Market Research Report 2017
1 Location Analytics Market Overview
1.1 Product Overview and Scope of Location Analytics
1.2 Location Analytics Segment by Type
1.2.1 Global Production Market Share of Location Analytics by Type in 2015
1.2.2 Consulting Services
1.2.3 System Integration and Deployment
1.2.4 Data Maintenance and Creation
1.2.5 Managed Services
1.3 Location Analytics Segment by Application
1.3.1 Location Analytics Consumption Market Share by Application in 2015
1.3.2 Risk Management
1.3.3 Emergency Response Management
1.3.4 Customer Management
1.3.5 Remote Monitoring
1.3.6 Supply Chain Planning and Optimization
1.3.7 Sales and Marketing Optimization
1.3.8 Predictive Assets Management
1.3.9 Inventory Management
1.4 Location Analytics Market by Region
1.4.1 North America Status and Prospect (2012-2022)
1.4.2 Europe Status and Prospect (2012-2022)
1.4.3 China Status and Prospect (2012-2022)
1.4.4 Japan Status and Prospect (2012-2022)
1.4.5 Southeast Asia Status and Prospect (2012-2022)
1.4.6 India Status and Prospect (2012-2022)
1.5 Global Market Size (Value) of Location Analytics (2012-2022)
2 Global Location Analytics Market Competition by Manufacturers
2.1 Global Location Analytics Production and Share by Manufacturers (2015 and 2016)
2.2 Global Location Analytics Revenue and Share by Manufacturers (2015 and 2016)
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