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Research delivers insight into the mobile money market

Research delivers insight into the mobile money market

Mobile money market categorizes the global market by transaction mode as NFC/smartcard, SMS, mobile apps, by nature of payment as person to person, person to business, business to person, and business to business, by location, by type of purchase, by industry & by region.

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Technological advancement in mobile devices, indispensable requirement to have ubiquitous access to financial solutions, rising use of non-cash payments, creation of new business avenues for stakeholders, evolving demographic needs across regions, rising use of mobile money services across businesses are some of the driving forces in the mobile money market.

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Mobile apps to play a key role in the mobile money market by 2021

Mobile apps are expected to have the largest market share in the mobile money market during the forecast period. Mobile apps market share is expected to rise because these are built on software which are compatible for use in smartphones and can be easily operated.

Functions such as send, receive, and withdraw money as well as view account information and manage contacts can be done with these simple apps.

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Person to business nature of payment expect to have the highest growth rate

In the nature of payment segment, the person to business sub-segment is expected to grow at the highest rate followed by business to business. This nature of payment is most prominently observed in case of e-commerce dealings, online shopping, bill payments, and air time transfers done over mobile devices.

It is expected to grow at fast rate because the rate of transactions is high considering the high user base of the mobile-based ecommerce market.

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Asia-Pacific region expected to contribute the largest market share in the mobile money market

Asia-Pacific is expected to account for the largest market share in the mobile money market in the forecast period 2016–2021. This is because of large-scale acceptance of mobile money services by the users along with the escalating advancements in regulations and technologies benefitting all the stakeholders present in the mobile money ecosystem in this region with a vast number of mobile subscribers present in this region.

The major vendors in the mobile money market are Vodafone Group Plc, Gemalto, FIS, Google Inc., Mastercard Incorporated, Bharti Airtel Limited, Orange S.A., Monitise Plc, Mahindra Comviva, and PayPal.

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