An over-the-top (OTT) application is any service or application that is received over the internet and bypasses traditional distribution. The services that come under OTT are related to media and communication and the examples of OTT are WhatsApp, Skype, Netflix and others.
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Traditionally, the main source of revenue for any telecom operators was voice and messaging), but at present they are going through measurable and credible threat to their revenue from the third-party firms that offer over-thetop applications. The wide variety of applications and services offered by OTT players has diverted the customers from the telecom operators, which provide expensive and limited array of services.
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The over-the-top services market is segmented by content type, platform, deployment models, revenue model, vertical, and region. Based on content type, it is categorized into video, Voice over Internet Protocol (VoIP), and text & image.
Based on platform, it is classified into smart devices, personal computers, and gaming consoles. The deployment model is bifurcated into cloud and on-premises.
Rental, procurement, subscription, and advertisement are considered under revenue model. The vertical is further divided into banking, financial services, and insurance (BFSI), media & entertainment, healthcare, IT & telecommunication, retail, education, government, and others.
The market is analyzed based on four regions, namely, North America, Europe, Asia-Pacific, and LAMEA.
OTT comprises OTT application vendors, such as Microsoft Corporation, Google, Inc. Facebook, Inc. Netflix, Yahoo, Inc., and Apple, Inc.
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