The over-the-air (OTA) updates market for automotive is projected to grow at a CAGR of 18.2% from 2017 to 2022, to reach USD 3.89 billion by 2022
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The key players in the Over the Air (OTA) Updates Market include – Continental AG, Robert Bosch GmbH, Harman International, Garmin Ltd., NXP Semiconductors N.V., Verizon Communications, Inc., Infineon Technologies AG, NVIDIA Corporation, Qualcomm Inc., Airbiquity Inc., Movimento Inc., BlackBerry Limited.
The software over-the-air (SOTA) updates market is estimated to hold the largest share of the global OTA updates market for automotive in 2017. The segment is estimated to grow at a significant CAGR and is expected to remain the largest market during the forecast period.
The growth of automotive SOTA updates segment is driven by the increasing infotainment applications such as live traffic updates, park assist, e-mail applications, and social media apps.
- Automobile manufacturers
- Connected car devices manufacturers
- Automobile organizations/associations
- Cloud service providers
- Compliance regulatory authorities
- Government agencies
- Information Technology (IT) companies & system integrators
- Investors and Venture Capitalists (VCs)
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The major factors driving the growth of the market include the increased production of electric vehicles, rising demand for connected car devices, government regulations regarding safety and cyber security of the vehicle, and increasing demand for advanced applications such as telematics and infotainment. Also, the new vehicle safety norms are encouraging the automakers to protect vehicle data from remote hacking and malfunctioning, which in turn is increasing the demand for OTA updates for automotive.
On the other hand, the non-availability of supporting infrastructure in developing countries may pose a challenge to the growth of the automotive OTA updates market.
The telematics control unit (TCU) is estimated to account for the largest share of the global OTA updates market for automotive in 2017.The TCU application is projected to dominate the OTA updates market for automotive during the forecast period. The growth of OTA updates market for TCU segment is expected to be driven by the increasing number of telematics applications.
Various automotive OEMs, especially in North America and Europe, are offering telematics control unit as a standard device in their vehicles. OEMs such as General Motors (U.S.), Mercedes-Benz (Germany), BMW (Germany), and Volkswagen AG (Germany) offer the telematics control unit in their passenger car models.
Furthermore, the TCU will help the automotive companies to analyze the frequently occurring problems within the vehicle, which will then be rectified in the new vehicle models. The updates in TCU applications and real-time data analytics are expected to drive the OTA updates market for TCU application.
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The report segments the OTA updates market for automotive and forecasts its size, by volume and value, on the basis of region (Asia-Pacific, Europe, North America, and RoW),technology type (firmware over-the-air (FOTA) and software over-the-air (SOTA)), application type (telematics control unit, electronic control unit, infotainment, safety and security, and others), vehicle type (passenger cars and commercial vehicle),and electric vehicle type (BEV, HEV, and PHEV).The qualitative analysis of advanced features is also provided.
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