The report “GLOBAL POTASSIUM CITRATE MARKET FOR FOOD AND BEVERAGES SEGMENTED BY TECHNOLOGY, APPLICATION, GEOGRAPHY, MARKET ESTIMATION AND FORECAST IN (2018-2024)” defines and segments the potassium citrate market with analysis and forecast of the market sizes. The global potassium citrate market is expected to reach USD 150.6 Million by 2024, at a CAGR of 4.53% during the forecast period.
Potassium citrate is also known as tripotassium citrate or citric acid potassium salt. Potassium citrate is used to treat renal tubular acidosis and this helps the kidneys get rid of uric acid.
Potassium citrate works by crystallizing stone forming salts in kidney like calcium phosphate, calcium oxalate. Generally potassium and potassium citrate have different functionalities where potassium is used to help the heart, digestive system to work properly and potassium citrate is used to treat different conditions of body especially kidney.
Potassium citrate is a chemical product which is used in different applications like pharmaceuticals, cosmetics, food and beverages, household products and industrial purposes. Due to its functionality and health benefits, potassium citrate has an extensive use in industrial applications.
Potassium citrate is a white colored crystalline chemical produced by adding citric acid with potassium carbonate or potassium bicarbonate. The major advantage of potassium citrate is its use as an antioxidant or as an emulsifier, as a chelating agent and used as a stabilizer.The major factor to drive the global potassium citrate market is the growth of sodium citrate end user industries.
Global potassium citrate market is predicted to register a gradual growth throughout the forecast period. The key factor that is expected to drive the expansion of potassium citrate market is the rise in awareness level of advantages that low sodium levels in food offer.
On the basis of product types, global potassium citrate market is divided into monohydrate and anhydrous. The low price performance against substitutes, such as sodium citric acid, curbs the market growth of potassium citrate.
Based on other factors like growing number of potassium citrate makers and rise in awareness level of potassium citrate leads to the decrease in the price of product in the near future.
Asia-Pacific accounted for the largest market share across the globe
In market segmentation by application type, food and beverage are anticipated to have the highest CAGR during the forecast period in Asia-Pacific region. The largest consumption rate of potassium citrate is held by China.
The key players in global potassium citrate market are Cargill Inc., Tate & Lyle, Anhui BBCA Biochemical Co. Ltd., American Tartaric Products Inc, Huangshi Xinghua Biochemical Co.Ltd., Juxian Hongde Citric Acid Co.
Ltd., and others.
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- Competitive Analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
- Monitoring the external and internal factors which affect the market dynamics with the aid of PESTLE analysis.
- The Regional and Global Variety is taken care of in the report.
- Year on Year basis generation of revenue is studied.
- Porter's Five Forces analyze the intensity of competition in an industry and its profitability level.
- The overview and the sustainability of the market are analyzed through SWOT.
- DROC is recognized in the current market scenario and see how its effect on market dynamics.
- The segment-level analysis in terms of type and technology.
- The value chain analysis, value that's created and captured by a company is the profit margin. Value
- Created and Captured – Cost of Creating that Value = Margin
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