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Research details developments in the global potato chips and crisps market

Industrial Market Research

Potato Chips And Crisps Market By Taste, By Type, by Distribution Channel And By Region - Industry Analysis, Size, Share, Growth, Trends And Forecasts (2016–2021)

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 Potato Chips and Crisps Market was worth USD 32.65 billion in 2016 and estimated to be growing at a CAGR of 4.3%, to reach USD 40.29 billion by 2021.

Potato chips and crisps are one of the most popular snack foods consumed worldwide. Over the years, the potato chips and crisp market has witnessed substantial growth, turning it into a multibillion-dollar market.

However, the potato chips and crisps market is witnessing a shift in consumption patterns, a fluctuation in price of raw materials, and intense competition from substitutes.

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Manufacturers in the market are expected to meet success by developing newer products and quickly modifying ingredients of existing products to meet changes in consumer demand.

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Changing lifestyles and longer working hours have reduced the tendency of consumers to have elaborate meals. This is a key factor driving the potato chips and crisps market.

A rise in the demand for packaged food, urbanization, increasing disposable incomes of consumers and growth in the economy of developing nations are collectively boosting the growth of the potato chips and crisps market. On the other hand, a rise in health consciousness among consumers has encouraged a shift towards healthier eating patterns, such as fruits and wholegrain crackers.

This is expected to threaten the potato chips and crisps market. However, manufacturers in the industry are responding to this threat by developing a premium range of healthier potato chips and crisps.


Potato Chips and Crisps Market Segmentation by type, taste and distribution channel. By type the market is classified into Sliced, compound, baked and dehydrated.

By taste the market is segmented into Plain, salted, chilli and flavoured. Plain potato chips dominated this segment during the forecast period.

By distribution channel the market is analysed under Supermarkets, convenience stores, independent retailers and others. The supermarkets accounted for a major share of the market.

On the basis of geography, the market is analysed under various regions namely North America, Europe, Asia-Pacific and Rest of the World. The Potato Chips and Crisps market was dominated by North America.

Asia Pacific is predicted to grow at a rapid pace in the coming few years.

Market Segmentation                                              

                1 Taste                             

                                1.1 Introduction           

                                1.2 Plain           

                                1.3 Salted        

                                1.4 Chili            

                                1.5 Flavoured

               2 Type                              

                                2.1 Introduction           

                                2.2 Sliced         

                                2.3 Compound              

                                2.4 Baked        

                                2.5 Dehydrated            

                3 Distribution channel               

                                3.1 Introduction           

                                3.2 Supermarkets        

                                3.3 Convenience stores            

                                3.4 Independent retailers        

                                3.5 Others      


Some of the key Potato Chips and Crisps Market leaders are Calbee Foods, Herr, Intersnack Group, and PepsiCo, Snyder’s-Lance and UTZ Quality foods.

Scope of the Report

  • Regional and country-level analysisand forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysisin terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC)in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysisfor analysing the level of competition and business strategy development
  • A comprehensive list of key market playersalong with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysislisting out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunitiesto provide both individuals and organizations a strong financial foothold in the market


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