Industrial, Manufacturing & Heavy Industry Market News

Research details developments in the microwaves market in Australia

Industrial Market Research

Built-in microwaves continued to find growing popularity among Australian consumers due to changing kitchen design trends and ongoing home renovations. The minimal and simplistic kitchen design trends have also had an impact on Microwaves due to the significant presence of this type of appliance.


Consumers preferring their microwaves to match their kitchen concept by ensuring the colour, exterior and overall look stay in line with current trends. In 2017, built-in microwaves continued to record...

Microwaves in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth.

It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Report at:

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Microwaves market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.


No. of Report Pages: 33

Some Points Of TOC:

Built-in Microwaves in Demand
Multifunctionality Becomes An Increasingly Important Decision Factor
Inverter Technology Gains in Popularity
Competitive Landscape
Internet Retailing Gains Ground But With Some Concerns
Panasonic Continues To Lead Microwaves
Category Data
Table 1 Sales of Microwaves by Category: Volume 2012-2017
Table 2 Sales of Microwaves by Category: Value 2012-2017
Table 3 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 4 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 7 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 8 Distribution of Microwaves by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Volume 2017-2022


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