Study papers on Artificial Intelligence in Marketing market and regional forecast. Artificial Intelligence in Marketing market players are NVIDIA (US), Intel (US), IBM (US), Micron (US), Samsung Electronics (Korea), Xilinx (US), Amazon(US), Alphabet (US), Facebook (US), Microsoft (US), Salesforce (US), Baidu (China), Sentient Technologies (US), Albert Technologies (Israel), and Oculus360 (US).Some of the other key companies included in the report are Twitter (US), Oracle (US), Inside Sales (US), Persado (US), Mariana (US), Drawbridge (US), Narrative Science (US), Appier (US), GumGum (US), and Zensed (Sweden).
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AI in marketing market is expected to be valued at USD 6.46 billion in 2018 and is likely to reach USD 40.09 billion by 2025, at a CAGR of 29.79% during the forecast period. Factors such as the growing adoption of customer-centric marketing strategies, increased use of social media for advertising, and increase in demand for virtual assistants are contributing to the growth of the AI in marketing market.
For developing, managing, and implementing AI systems, companies require a work force with certain skill sets. The limited number of AI experts is a major restraint for this market.
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- Semiconductor companies
- Technology providers
- Universities and research organizations
- System integrators
- AI solution providers
- AI platform providers
- Cloud service providers
- AI system providers
- Investors and venture capitalists
China, Japan, South Korea, and India are among the major countries driving the AI in marketing market in APAC. The increasing adoption of deep learning and NLP technologies in finance, agriculture, marketing, and law applications is also driving the market in this region .Growing e-commerce, online streaming, and increasing internet penetration have resulted in the growth of marketing industries.
Marketers are now looking for more sophisticated and state-of-the-art marketing solutions for large and ever-growing consumer base. This has resulted in the adoption of AI-enabled solutions for marketing in this region.
North America is expected to be a major contributor to the growth of the AI in marketing market in 2018.The top countries contributing to the AI in marketing market in North America include the US and Canada. The reason for the dominance of these countries is their well-established economies, which allows investments in new technologies to add more value to AI-based solutions.
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Search advertising applications are more sophisticated and deliver near-exact results to the search query. Improved algorithms, which now go beyond keyword matching, are fundamentally driving the growth of search advertising in small and medium-sized enterprises.
Moreover, improved software to detect misspellings is further supplementing the growth of AI in search advertising. AI-enabled voice search is also among the fastest-growing applications.
Improvements in natural language processing techniques are driving the growth of voice search.
2 Market Ranking Analysis
3 Competitive Scenario
3.1 Product Launches
3.2 Partnerships and Collaborations
The AI in marketing market has been segmented on the basis of offerings, deployment types, applications, technologies, end-user industries, and regions. The market has been segmented on the basis of offerings into hardware, software, and services.
The market, based on deployment types, has been segmented into cloud and on premises. On the basis of technologies, the market has been segmented into machine learning, context-aware computing, natural language processing, and computer vision.
The market has been segmented on the basis of applications into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, and analytics platform, among others. The market has been segmented on the basis of end-user industries into BFSI, retail, consumer goods, media & entertainment, enterprise, and others (healthcare, manufacturing, education, and automotive).
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