global digital OOH market to grow at a CAGR of 10.19% during the period 2018-2022.
"Technavio Announces the Publication of its Research Report – Global Digital OOH Market 2018-2022
Technavio recognizes the following companies as the key players in the global digital OOH market: Clear Channel Outdoor, JCDecaux, Lamar Advertising, and OUTFRONT Media
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Increase in spending from FMCG industry. The FMCG sector accounts for over one-seventh of the global economy.
It is one of the major industries that uses outdoor advertising as the major source of advertising. With the growing FMCG market, the advertising budget would also increase.
Moreover, with the availability of numerous products and tough competition, FMCG manufacturers opt for innovative advertising platforms that have a wide reach in a region.”
According to the report, one of the major drivers for this market is Reduced cost of digital screens. One of the major factors hindering the growth of the digital OOH market is the disability of vendors to choose a suitable location for digital signage displays.
These displays have a high presence in the market, which reduces the scope for new displays. The revenue of digital signage displays grew at a CAGR of 9% between 2010 and 2016, because of which, the average price of a digital screen declined at a CAGR of 6%.
Further, the report states that one of the major factors hindering the growth of this market is Threat from mobile advertising. Although OOH advertising has a larger audience base, it is not customized.
Smartphones and other mobile devices track user activities and generate advertisements based on usage and search terms. Hence, they are more personalized and targeted.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Some points from TOC:-
Table of Contents
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
PART 05: MARKET LANDSCAPE
Market segmentation analysis
PART 06: MARKET SIZING
Market sizing 2017
Market size and forecast 2017-2022
PART 07: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
PART 08: MARKET SEGMENTATION BY TYPE
Segmentation by type
Comparison by type
In-store advertising Market size and forecast 2017-2022
Outdoor advertising Market size and forecast 2017-2022
Market opportunity by technology
PART 09: MARKET SEGMENTATION BY APPLICATION
Segmentation by application
Comparison by application
Retail Market size and forecast 2017-2022
Recreation Market size and forecast 2017-2022
Banking Market size and forecast 2017-2022
Transportation Market size and forecast 2017-2022
Education Market size and forecast 2017-2022
Others Market size and forecast 2017-2022
Market opportunity by application
PART 10: MARKET SEGMENTATION BY CATEGORY
Segmentation by category
Comparison by category
Billboards Market size and forecast 2017-2022
Shelter Market size and forecast 2017-2022
Transit Market size and forecast 2017-2022
Street furniture Market size and forecast 2017-2022
Market opportunity by category
PART 11: CUSTOMER LANDSCAPE
PART 12: REGIONAL LANDSCAPE
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