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Global mobile engagement market illuminated by new report

Industrial Market Research

Global Mobile Engagement Market by User Type (Small and Medium Enterprises, Large Scale Enterprises), Vertical (Financial Services, Media & Entertainment, Retail, Travel & Hospitality, Telecom & IT and Others), By Solution (SMS and MMS, Push Notifications, In-App Messaging, E-Mails, App/ Web Content, Other Solutions) and by Geography - Opportunities & Forecast 2016-2021

The global mobile engagement market has seen a significant increase in the recent years. The rise in the penetration of smart phones coupled with increased usage of mobile applications are the key factors fuelling the growth of mobile engagement market.

In addition, the increased demand for mobile engagement applications from various industries especially Healthcare and Travel and Hospitality is expected to bolster the growth of the mobile engagement market during the forecast period.

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On the basis of solution, Push Notifications segment is expected to grow at the highest CAGR during the forecast period.