Iceland remains the fastest growing market in terms of international arrivals, seeing an increase from 1.8 million in 2016 to 2.1 million in 2017. The growth rate over the next four years will be 11.7%.
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"Tourism Potential Index 2018", analyses 60 major developed and emerging tourist markets around the world. The model is divided into two parts: the first provides a ranking of the forecast average annual growth in international arrivals.
The second part, a star rating, provides analysis of current conditions and a risk-adjusted assessment of growth potential.
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The star rating is based on four dimensions of potential: significance (20%), competitiveness (20%), attractiveness (35%), and convenience (25%). Within the dimensions there are a number of key factors that are assessed on the basis of various indicators, of which there is a balance between quantitative and qualitative data.
This report is designed to provide a standardized view of the underlying level of potential for expansion in the tourism sectors of 60 major developed and emerging markets around the world.
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As global risk has risen, the global average score declined by 4.4 points, from 46 points in 2017 to 41.6 in 2018. In total, only seven countries increased their score from last year.
In total, only seven countries increased their score from last year: Portugal, the UAE, Norway, South Korea, the US, Egypt, and Ukraine.
Norway saw the fastest rise out all countries, with an increase of 3.3 points from last year and rising from 34th to eighth place.
A total of three countries hold a one-star rating in the 2018 Tourism Potential Index, the same number as last year. Both Saudi Arabia and Brazil have failed to increase their rating this year.
Whereas Ukraine has risen by 2.9 points to score a two-star rating, Russia has fallen by 3.6 points to lose a star.
What this reserach offers
This Tourism Potential Index 2018 uses analysis and numerous data sources to provide an aggregated view of the global tourism market.
The report uses a robust methodology to give the reader a clear insight into the potential of 60 key tourist markets over the next year.
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