The Digital asset management market is projected to grow from $2.44 Billion in 2017 to $5.66 Billion by 2022, at an expected growth rate would be 18.3% CAGR.
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The major solution and service providers in the digital asset management market include ADAM Software NV (Belgium), Adobe Systems Incorporated (U.S.), OpenText Corporation (Canada), Celum (Austria), MediaBeacon (U.S.), Canto, Inc. (U.S.), Widen (U.S.), WebDAM (U.S.), Bynder (Netherlands), NorthPlains (Canada), MediaValet, Inc.
(Canada), and Cognizant (U.S.). These players have adopted various strategies, such as new product launches, to cater to the needs of the digital asset management users.
Key Target Audience
- Digital asset management vendors
- Workforce optimization solution providers
- Customer experience solution providers
- Contact center infrastructure vendors
- Managed service providers
- Value added resellers
In the process of determining and verifying the market size for several segments and sub segments gathered through secondary research, extensive primary interviews were conducted with the key people.
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Asia Pacific market is witnessing heavy commercial investment considering the untapped opportunities in the developing countries in the region. Moreover, government initiatives to promote digitization in developing countries has led many large organizations to target their market in the in this region, Thus, aiding technological development and digitization in the region.
This is expected to create prospect opportunities for DAM vendors to explore in the coming years.
The break-up of profiles of primary participants is given below as:
- By Company Type: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%
- By Designation: C-level – 35%, Director-level – 25%, and Others – 40%
- By Region: North America – 45%, Europe – 20%, APAC – 30%, and RoW- 5%
The cloud-based digital asset management solutions are rapidly gaining traction in the deployment type segment. The cloud deployment type stimulates better access to digital assets data, with faster implementation and reduced total cost of ownership.
Considering the cost benefits, small and medium enterprises are likely to adopt cloud-based deployment model for implementing digital asset management solutions. Furthermore, higher scalability and speed are other major factors that support the fast growth of cloud-based deployment model.
The market for cloud is expected to grow in the coming years as it provides secure access to various marketing content thus promoting and aiding the marketing campaigns.
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List of Tables from market research report
Table 1 Digital Asset Management Market Size, By Components, 2015–2022 (USD Million)
Table 2 Solution: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 3 DAM: Market Size, By Services, 2015–2022 (USD Million)
Table 4 Consulting Services: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 5 System Integration: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 6 Support and Maintenance Services: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 7 Digital Asset Management Market Size, By Application, 2015–2022 (USD Million)
Table 8 DAM Enterprise: DAM Market Size, By Region, 2015–2022 (USD Million)
Table 9 Marketing: DAM Market Size, By Application, 2015–2022 (USD Million)
Table 10 Broadcast and Publishing: DAM Market Size, By Application, 2015–2022 (USD Million)
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