The volumetric video market based on professional/non-consumer application is divided into sports, events, & entertainment; medical; education & training; signage & advertisement; and others.
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Companies are Microsoft, Intel, Facebook, Google, Light Space Technologies, The Coretec Group, 8i, Realview Imaging, Holoxica, Voxon Photonics, Unity, Lytro, Raytrix, OTOY, and Stereolabs.
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“Medical applications are expected to register highest growth rate in the volumetric video market during the forecast period”
The demand for volumetric content is expected to grow rapidly in medical applications because of the increasing use of holograms in medical imaging by surgeons to view a specific diseased part or an organ of a body in 360-degrees. The medical field has witnessed rapid technological advancements over the years, and various kinds of advanced imaging equipment have emerged in the past.
3D/360-degree cameras can be used to generate 3D images to examine the affected body parts. Volumetric videos in medical imaging can help doctors to visualize body parts in a better manner than through conventional methods; it can also be used for training purposes in medical centers.
“APAC expected to register the highest growth in the volumetric video market during the forecast period”
Volumetric video market is expected to grow rapidly in APAC. With the presence of hardware manufacturers in the region, APAC witnesses an increasing adoption of latest technologies.
Education & training; medical; and sports, events, & entertainment industries are expected to contribute substantially to the growth of the volumetric video market in APAC. These industries offer huge potential for the volumetric video market because of the increasing awareness among consumers and the rising adoption of new technologies in various industries, especially in countries such as China, Japan, Australia, and New Zealand.
The increasing number of players in the region would boost the growth of the volumetric video market. 8i, Yi Halo Technology, VOXON, and Holographic are the major players in APAC.
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In the process of determining and verifying the market size for several segments and sub segments gathered through secondary research, extensive primary interviews have been conducted with key experts. Following is the breakup of the profile of primary participants:
- By Company Type: Tier 1= 15%, Tier 2= 30%, and Tier 3= 55%
- By Designation: C-Level Executives= 40%, Directors= 35%, and Others= 25%
- By Region: North America= 50%, Europe= 30%, and APAC= 20%
Growing demand for 3D/360 content in entertainment and AR/VR applications; growing applications of volumetric technology in multiple end-user industries such as healthcare, architecture, real estate, and media and advertising are the factors driving the growth of volumetric video market. Less effective projection under sunlight would be a factor restraining the growth of the market.
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