Major players in advanced visualization market include General Electric Company (U.S.), Siemens AG (Germany), Koninklijke Philips N.V. (Netherlands), Toshiba Corporation (Japan), Terarecon, Inc. (U.S.), Fujifilm Holdings Corporation (Japan), Pro Medicus Limited (Australia), Carestream Health, Inc. (U.S.), Agfa-Geveart N.V. (Belgium), and Qi Imaging, LLC (U.S.).
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Major factors contributing to growth of advanced visualization market include technological advancements in AV software like integration of PACS & AV tools, improved diagnostic interpretation with AV tools, rising prevalence of target diseases, & growing demand for advanced diagnostic procedures. Factors like limited medical reimbursements for radiology-based diagnostic procedures & technological limitations associated with existing advanced visualization analysis may restrain the market growth.
Key Target Audience:
- Advanced visualization software vendors
- Independent software vendors (ISVs)
- Original equipment manufacturers (OEMs) of imaging modalities
- Picture archiving and communication system (PACS) vendors
- Hospitals and surgical centers
- Diagnostic imaging centers
- Healthcare IT companies
- Clinical research organizations
- Academic institutes and research laboratories
- Market research and consulting firms
- Reimbursement providers
North America is expected to account for largest share of advanced visualization market.
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Dominant position of North America in advanced visualization industry is attributed to the faster adoption of novel diagnostic imaging technologies (as compared to other regions), advancements in the field of advanced visualization technologies, large number of disease diagnostic procedures, and higher preference for advanced visualization solutions for diagnostic imaging.
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Advanced visualization market is segmented into hospitals and surgical centers, imaging centers, academic and research centers, and other end users (pharmaceutical/biotechnology companies and CROs). In 2016, hospitals and surgical centers segment is expected to account for largest share of market due to rising demand for advanced diagnostic technologies, patient preference for earlier and accurate disease diagnosis, & growing automation & digitalization of diagnostic workflow in healthcare facilities.
Advanced Visualization Market, by Imaging Modality
- Magnetic Resonance Imaging (MRI)
- Computed Tomography (CT)
- Positron Emission Tomography (PET)
- Radiotherapy (RT)
- Nuclear Medicine
Advanced visualization market solutions enable clinicians to access and share large data sets of images through an advanced visualization platform, facilitate advanced diagnosis through effective visualization and analysis of diagnostic exams. However, factors such as limited medical reimbursements for radiology-based diagnostic procedures and technological limitations associated with existing advanced visualization analysis may restrain market growth.
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Global advanced visualization market dominated by North America, followed by Europe, Asia-Pacific, and the Rest of the World (RoW). In 2016, North America is expected to account for largest share of market.
Asia-Pacific region is projected to grow at highest CAGR during forecast period.
Advanced Visualization Market, by Clinical Application
- Radiology/Interventional Radiology
On the basis of clinical application, the market is segmented into radiology/interventional radiology, cardiology, orthopedics, oncology, vascular, neurology, and other clinical areas (obstetrics/gynaecology, urology, pulmonary, and gastroenterology).
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