The global operational analytics market is expected to grow at a CAGR of around 17% from 2017 to 2025.
Operational analytics solutions transform data into insights to improve decision-making, lower costs, and enhance service levels. The companies use it to remain competitive, reduce fraudulent activities, and modernize operational procedures.
Based on type, the market is segmented into software and services. Various services included in the report are managed and professional services.
By business function, it is divided into information technology, marketing, sales, finance, human resources and others. Based on application, market is segmented into predictive asset maintenance, risk management, fraud detection, supply chain management, customer management, workforce management, sales and marketing management and others.
Various deployment models included in the report are on-premises and cloud. By industry vertical, it is segmented into telecommunication, retail and consumer goods, manufacturing, government and defense, energy and utilities, transportation and logistics, and others.
Geographic breakdown and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and LAMEA.
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Increased demand for cloud-based security solutions due to its optimal cost and hassle free maintenance
Rising adoption of advanced data management strategies
The top players in the global operational analytics market include IBM Corporation, Oracle Corporation, Microsoft Corporation, SAS Institute, HPE, SAP SE, Alteryx, Cloudera, Bentley Systems, and Splunk.
Global Operational Analytics Market
Deployment and integration
Support and maintenance
By Business Function
Information Technology (IT)
Human Resources (HR)
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Predictive asset maintenance
Supply chain management
Sales and marketing management
By Deployment Mode
By Industry Vertical
Retail and consumer goods
Government and defense
Energy and utilities
Transportation and logistics
Rest of Europe
Rest of Asia-Pacific
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