Customer relationship management analytics (CRM analytics) includes different applications that evaluate data about the customers of a company and present it in a way that smarter decisions can be made. Emergence of CRM analytics has enabled enterprises to communicate with their customers faster and convert data accumulated about the consumers into valuable information. As a result, many software enterprises have built products that can analyse customer data intelligently.
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There are several drivers, restraints and opportunities influencing the market growth worldwide. In the present scenario, customers preferences have become extremely dynamic.
CRM helps understand buyers behaviour, interpret attitudes, identify patterns, and further analyse the data insights & structure personalized campaigns for products. This works as a major market driver for CRM analytics.
However, concerns over data management, quality & integration has hindered the progress of the market to some extent. Nonetheless, the growing need of an enterprises marketing team to design a plan, execute and evaluate campaigns across different platforms and make smarter decision is likely to create greater opportunities for the market.
The CRM analytics market is segmented by types, end-customer, industry, deployment model and geography. Based on types, the market segments discussed in the market research report consist of sales analytics, marketing analytics, customer analytics and others.
The end-customers covered in the report includes small and medium business enterprises and large enterprises. Industries served by CRM Analytics market are BFSI, retail, manufacturing, IT & telecom among others.
On the basis of deployment model, the market is bifurcated in terms of on-premise deployment and on-cloud deployment. Regions explored in the report include North America, Europe, Asia -Pacific and LAMEA.
Key market leaders are also covered in the market research report. List of companies discussed in the report includes IBM, Oracle, Accenture, SAS Institute Inc., Infosys and many others.
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