In 2017, the global Account-Based Marketing (ABM) market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025. This report focuses on the global Account-Based Marketing (ABM) status, future forecast, growth opportunity, key market and key players.
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. North America is expected to hold the largest market size in the ABM market by regions, as ABM solutions have already penetrated in the region.
APAC is expected to grow at the highest CAGR, owing to the presence of half of the world’s mobile users, the largest number of social media users, the rising trend of online shopping experience, and the increasing internet connection and speed in the region.
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