The humectants market is growing in accordance with the advancement of bakery & confectionery products, and functional & nutritional food & beverage industry.
The humectants market caters to different industries including food & beverages, oral & personal care, animal feed, and pharmaceutical. This market includes players such as Cargill (U.S.), The Dow Chemical Company (U.S.), Archer Daniels Midland Company (U.S.), E.
I. du Pont de Nemours and Company (U.S.), and Roquette Frères (France). Other significant players include Ingredion Incorporated (U.S.), BASF SE (Germany), Brenntag AG (Germany), Barentz (Netherlands), Ashland Global Holdings Inc.
(U.S.), Batory Foods (U.S.), and Corbion (Netherlands). The humectants market is projected to reach USD 26.27 Billion by 2022, at a CAGR of 7.0% from 2017, in terms of value.
In terms of volume, this market is projected to reach 14,741.6 KT by 2022, at a CAGR of 3.9% from 2017.
In the food industry, the increase in demand for functional & nutritional foods, bakery & confectionery products, & beverage products and rise in health consciousness among consumers are the major driving factors; while in the feed industry, the market is mainly driven by the increase in consumption of livestock products and concern for animal welfare. Furthermore, owing to its growing usage in the oral & personal care and pharmaceutical industries, the humectants market is driven by the rise in demand for superior personal and cosmetics products.
The growth of these industries is thus likely to propel the market for humectants.
The market is highly fragmented, with key market players adopting investments and strategic alliances-through expansions & investments and mergers & acquisitions- with other players to strengthen their businesses, to explore new and untapped markets, expanding in local areas of emerging markets, and developing a new customer base for long-term client relationships.
Archer Daniels Midland Company (ADM) (U.S.)
Archer Daniels Midland Company (ADM) is primarily engaged in the production of food ingredients, animal feed & feed ingredients, biofuels, and naturally derived alternatives to industrial chemicals. The company functions through four segments, namely, oilseed processing, corn processing, wild flavors & specialty ingredients, and agricultural services.
It is a leading manufacturer of protein meal, vegetable oil, corn sweeteners, flour, biodiesel, ethanol, and other value-added food & feed ingredients.
It operates through its processing and manufacturing facilities across the U.S. as well as the globe. It has a strong global presence in more than 160 locations including the Americas, Europe, and Asia-Pacific.
It has a broad product portfolio for the humectants market, which offers humectants such as sorbitol, maltitol, propylene glycol, and glycerin through its food ingredients and industrial divisions. It caters to various application industries such as food & beverage, pet food, pharmaceutical, and industrial.
ADM’s diversified business operations in various markets coupled with growth prospects strengthen its market presence.
ADM focuses on increasing its services in new as well as existing markets, which will, in turn, allow it to capture new businesses. On October 2014, it acquired WILD Flavors GmbH (Switzerland) to form a new business unit, WILD Flavors and Specialty Ingredients, which would include the WILD business as well as ADM product lines such as specialty proteins, emulsifiers, polyols, and hydrocolloids.
The company has been continuously improving its products and services through new and advanced technologies to create new opportunities in the humectants market. On April 2012, ADM and KOST USA, Inc.
(U.S.) launched bio-based propylene glycol—BioChill—to replace the petroleum-derived propylene glycol to reduce the carbon footprint.
The Dow Chemical Company (U.S.)
The Dow Chemical Company operates through business segments such as performance plastics, performance materials & chemicals, infrastructure solutions, agricultural sciences, consumer solutions, and corporate. It markets its humectant products under the consumer solutions and industrial business segment.
The consumer solutions segment offers food, pharma, and personal care solutions.
The Dow Chemical Company operates globally through its subsidiaries and has 197 production facilities in 36 countries. It offers products and solutions in over 150 countries and has operations in North America, Europe, the Middle East, Africa, and Asia-Pacific.
It has a presence in the U.S., Europe, and emerging markets in the Asia-Pacific region. The company is focused on product development activities through investments in R&D which resulted in innovation from material, polymer, chemical, and biological for agricultural productivity.
The company is engaged in expanding its business by setting up new plants; for instance, in April 2015, it set up its new advanced polyether polyols plant in Thailand. This enabled Dow to strengthen its presence in the Asia-Pacific region and to meet the needs of its customers.
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