ReportsWeb Adds “Global Loyalty Management Market” offers an up-to-date analysis of the Market with regards to the innovations, current competitive landscape and latest trends and drivers, to provide new predictions for the forecast period.
Loyalty Management Market-Global Opportunity Analysis and Industry Forecast, 2016-2023
Loyalty management deals with designing of rewards to consumers for past purchase as well as provides them incentives with an objective to make future purchase. Rewards program aims at providing strong value to the customers followed by improved customer penetration, cross selling and retention.
A loyalty management system consists of operational parameters which include funding options, program design and transaction types among others. In addition, it also includes various value parameters such as redemption thresholds, redemption options and earn rates.
Many organizations are focusing on spending on loyalty programs owing to their offerings. The offerings include expansion of coverage to daily consumer spending, innovative rewards leading to an increase in scope for consumer response and retention followed by collaboration opportunities for enhanced services .Loyalty management software tools basically aims at building successful loyalty program for business and individual customers.
Key enterprises are focusing on implementing these tools with an objective to maintain high customer satisfaction, by providing specialized loyalty programs which includes special auctions, lotteries, coupons or benefits through one platform.
Companies Profiled in this report includes: Aimia Inc, Bond Brand Loyalty, Comarch, Epsilon, ICF International Inc, IBM Corporation, Kobie Marketing Inc, Oracle Corporation, SAP SE, and Tibco Software Inc.
The global loyalty management market is attributed to increasing use of mobile applications, recurrent alteration of end-user demographics, changes in organizational structure which focus on customer segregation to effectively implement loyalty programs, significant increase in card holders, and increase in spending on loyalty programs from the organizations owing to variety of offerings on everyday purchases.
The lack of awareness about such programs among customers and stringent government rules & regulations hamper the growth of loyalty management market. The flourishing applications of big data and machine learning, increase in investment for card loyalty management system technology, and growing appreciation for online reward management solutions are expected to offer numerous growth opportunities for the key vendors in the global loyalty management market.
In-depth analysis of the global loyalty management market along with its dynamics is provided to understand the market scenario.
Quantitative analysis of the current trends and future estimations from 2017 to 2023 is provided to assist strategists and stakeholders to capitalize on prevailing opportunities.
Porter's Five Forces analysis examines the competitive structure of the loyalty management market and provides a clear understanding of the factors that influence the market entry and expansion.
A detailed analysis of the geographical segments enables identification of profitable segments for market players.
Comprehensive analysis of the trends, sub-segments, and key revenue pockets are provided in the report.
Detailed analysis of the key players and their business strategies are anticipated to assist stakeholders to take informed business decisions.
Profile analysis of leading players that operate in the loyalty management market are provided in the report, which highlight the major developmental strategies such as mergers & acquisitions, expansions, and new product launches adopted by these companies.
Table of Content:
CHAPTER 1 INTRODUCTION
CHAPTER 2 EXECUTIVE SUMMARY
CHAPTER 3 MARKET OVERVIEW
CHAPTER 4 GLOBAL LOYALTY MANAGEMENT MARKET, BY TYPE
CHAPTER 5 GLOBAL LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE
CHAPTER 6 GLOBAL LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL
CHAPTER 7 LOYALTY MANAGEMENT MARKET, BY GEOGRAPHY
CHAPTER 8 COMPANY PROFILES
8.1. AIMIA INC.
8.2. BOND BRAND LOYALTY
8.5. ICF INTERNATIONAL, INC.
8.6. IBM CORPORATION
8.7. KOBIE MARKETING, INC.
8.8. ORACLE CORPORATION
8.9. SAP SE
8.10. TIBCO (THE INFORMATION BUS COMPANY) SOFTWARE INC.
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