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New report examines the digital retail marketing market

The following companies as the key players in the Global Digital Retail Marketing Market: Edelman, Interpublic Group of Companies, Omnicom Media Group, Publicis Groupe, and WPP. Other Prominent Vendors in the market are: Havas, Pinterest, Tumblr, and WE.

This report covers the present scenario and the growth prospects of the Global Digital Retail Marketing Market for 2017-2021. To calculate the market size, the report considers the revenue generated from the following types of digital retail marketing: search ads, display ads, social media, e-mail marketing, and others.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

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The analysts forecast Global Digital Retail Marketing Market to grow at a CAGR of 18.29% during the period 2017-2021. One trend in the market is advanced targeting options.

As digital retail media gathers a large amount of user information, they are able to target audiences by various methods. Digital media advertising enables targeting based on interests, browsing behavior, and connections across demographic and geographic barriers.”

According to the report, one driver in the market is growing mobile device penetration. Digital media advertising on mobile devices has been offering better ROI than traditional advertising channels.

The digital advertising sector is anticipated to grow during the forecast period, owing to the rising number of digital users worldwide. In 2016, the number of smartphones shipped around the world was nearly 1.5 billion units when compared with 1.43 million units in 2015 and 1.3 million units in 2014.

This number is likely to double during the forecast period, while the number of tablet users globally is likely to reach 1.4 billion in 2017.

"About Digital Retail Marketing

Digital retail marketing is one of the most active and the fastest-growing marketing technique in the retail advertising segment. This growth is primarily attributed to the growing digitalization worldwide.

On average, an estimated 650,000 search queries are raised on Google every minute; 700 videos are hosted on YouTube; over 700,000 status updates and 500,000 comments are posted on Facebook; and 65,000 tweets are made worldwide. Furthermore, 180 million e-mails are sent each minute, emphasizing the significance of digital media as a marketing tool.

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Further, the report states that one challenge in the market is requirement for skilled workforce. The global digital retail marketing market is upgrading rapidly, and one of the major challenges faced by companies is the need for a skilled and talented workforce that adapts quickly to the latest advances in technology.

Companies need to hire employees who can cope with the rapidly transforming market. This cannot be achieved only through a good recruitment team; it also requires a complementary employee development team as well as effective processes and procedures.

Besides considering the soft skills and the expertise of the employees, recruiters must also consider the customer and data management skills of the employees.

This report, Global Digital Retail Marketing Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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Market driver

  • Growing mobile device penetration
  • For a full, detailed list, view our report

Market challenge

  • Requirement for skilled workforce
  • For a full, detailed list, view our report

Market trend

  • Advanced targeting options
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?"

Browse full table of contents and List of Exhibits at…arket-report.html


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