Mobile analytics market imparts on the global mobile analytics market to 2020, report claim that industry of global mobile analytics market is expected to reach $4.12 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 24.73%.
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Affordability of smart phones and availability of high-speed networks has enabled an increase in the smartphone penetration. Smartphone penetration rate has reached a threshold level in most of the developing countries.
Furthermore, explosive growth in the mobile apps is bringing mobile and big data together.
The Mobile analytics market is expected to grow from $ 1.36 Billion in 2015 to $ 4.12 Billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 24.73% from 2015 to 2020.
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Mobile app usage and mobile data consumption have continuously grown over the last 5 years. Thus, mobile analytics helps to meet business objectives by analyzing the apps, personalized experiences, and marketing campaigns and derive meaningful insights from mobile data.
The technology is being widely adopted by retail and e-commerce sectors. It is also being implemented by government and transportation and logistics sector to enhance the business revenue.
Key vendors occupying the mobile analytics market are IBM, Amazon Web Services (AWS), Google, Localytics, Adobe, Webtrends, ComScore, Flurry, Microsoft, and Mixpanel.
- The mobile analytics market research report discusses the key vendors, their strategies, and insights in this market.
- It also provides an in-depth study of the driving factors, opportunities, and challenges for this market.
- This report analyzes region-wise markets in terms of the market trends and future opportunities.
Mobile analytics market research report categorizes into following sub-segments:
Mobile advertisement and marketing analytics
- In-app behavioral analytics
- Application performance analytics
On the basis of deployment models:
Report on mobile analytic market at
The explosive growth in the mobile apps in Google Play and iOS App Store is combining mobile and big data together. Mobile app usage and mobile data consumption have continued to grow exponentially over the last 5 years.
Mobile video content has accentuated the prevalent mobile revolution. The mobile analytics helps to derive meaningful insights from this data and make well-informed and intelligent decision making.
North America is contributing the maximum to the growth of mobile analytics market. However, emerging economies of APAC are expected to have immense growth potential during the forecast period.
Still, the challenges related to the privacy are hindering the mobile analytics growth globally.
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