Industrial, Manufacturing & Heavy Industry Market News

Magento Search - your key to conversion rate increase

According to eConsultancy, up to 30% of ecommerce visitors use internal site search and due to their increased level of purchase intent are known to convert up to 5 – 6 times more than non-site search visitors. If you are looking for an easy way to increase your ecommerce site’s conversion rates, installing a Magento search extension is an effective solution. Here we’ve shared some of the benefits of using a site search bar and tips on how to improve Magento search.

Search - your key to conversion rate increase

According to eConsultancy, up to 30% of ecommerce visitors use internal site search and due to their increased level of purchase intent are known to convert up to 5 – 6 times more than non-site search visitors. If you are looking for an easy way to increase your ecommerce site’s conversion rates, installing a Magento search extension is an effective solution. Here we’ve shared some of the benefits of using a site search bar and tips on how to improve Magento search.

Using search on your ecommerce website will help you to increase your conversion rate.

Improves user experience

Whilst you may see site search as a luxury feature, your customers will see it as a necessity. If your site doesn’t have a search bar that they can use to find the product or information they require quickly, they’ll probably take their business elsewhere. Having catalog search on your ecommerce website will significantly improve its user experience and we all know that a better user experience leads to increased conversions.

Increases time on site

Installing a search bar is likely to increase the amount of time customers spend on your website and therefore keep its bounce rate low. The lower your bounce rate is, the better your search rankings will be, resulting in increased traffic and more conversions. 

If you don’t provide your customers with a search bar and they struggle to find what they’re looking for, they’ll quickly become frustrated and are more than likely going to go to one of your competitors’ sites instead. Keep your customers happy and active on your website by installing a Magento search extension.

Convert buyers who are ready to make a purchase

If customers are actively searching for a product on your website, there’s a higher chance than they’re going to convert. By making it easier for them to find the product they want to buy, you stand a much better chance of them completing the transaction. According to Kissmetrics, a search bar that can handle long tail, semantic searches will also encourage visitors to convert. Sites with semantic-based search engines have a much lower rate of shopping cart abandonment (around 2%), compared to sites with a plain text search (40%).

Search bars help to capture customers that are ready to make a purchase.

Capture valuable information from your customers’ searches

A final benefit of search bars is that you can use the keywords your customers have typed in to get a better understanding of their needs and how they interact with your ecommerce site. The analytics information you collect from your search bar can then be used to make alterations to your website that improve it for your visitors and increase the likelihood of them leaving as paying customers.

Things to keep in mind

Although it’s great to have a search bar on your website, there’s little point in it being there if it doesn’t provide your customers with quality results for their search queries. For example, if your search bar regularly returns ‘zero results’ or is unable to recognise spelling mistakes and typos, then it could end up harming your user experience, rather than improving it.

The best way to make sure you are offering your customers quality search functionality is to use our Magento search extension. The Blast Search Lucene extension is designed to improve your default Magento search and deliver relevant results in a timely fashion. It makes it much easier for customers to find the products they are looking for on your ecommerce site and also converts 404 pages into alternative search pages, so you’re always providing your customers with quality results!

Our extension guarantees better Magento search and will help all ecommerce businesses to increase their conversion rates.

 

For more information:

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  • better-magento-search.com/blast-search-lucene-magento-extens…
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