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Global augmented reality and virtual reality industry growing at a CAGR of 41.2% to 2025 made available by top research firm

Global augmented reality and virtual reality industry growing at a CAGR of 41.2% to 2025 made available by top research firm

AR and VR technologies were incepted in early 90`s, but the technologies are getting into mainstream in recent years.

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As the market is in emerging stage the number of players are limited and growing year on year, limited entry barrier at present is encouraging new ventures in AR and VR market, while many big players such as Google, Inc., Microsoft, Facebook, and many others are focusing to capitalize the market through their products and services.

Though there are many other enterprises which have been working on these technologies are yet to spread their footprints across the globe. The global AR and VR market is expected to grow at a CAGR of 41.2% during the forecast period 2016 – 2025 and accounts for US$ 130.01 Bn in the year 2025.

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AR and VR market has been divided into segments such as technology i.e., AR and VR technologies, components and end-user industries. Components segment is further divided into sensors and other semiconductor components.

End-user industry includes, Industrial, education, medical, aerospace & defense, entertainment and retail among others. The entertainment industry finds the largest application in the AR and VR market and consequently is expected to grow at a CAGR of 43.9% during the forecast period.

AR and VR market is further bifurcated into geography`s which includes North America, Europe, APAC, Latin America (SAM) and Middle East & Africa (MEA). One of the prominent regions among these is North America which has registered highest adoption of AR and VR technologies in the current years, however APAC is estimated to be the leader in near future.

Some of the major players of AR and VR market are Innovega, Inc., Augmented Pixels Co., Vuzix Corporation, DAQRI LLC,Total Immersion, Blippar, Oculus VR LLC, EON Reality, Inc., Microsoft Corporation, and Google, Inc. among others.

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AR and VR market revenue has been analyzed by above mentioned segments in all the listed regions and then the market data is validated through primary interviews. Insights from key opinion leaders are gathered by reaching out to the industry experts in key companies all the regions mentioned above.

The key drivers for this market include Big Data visualization to drive AR and VR market, and retail applications are expected to upsurge the demand for AR and VR. AR and VR applications are wide spread across different verticals, such as education, entertainment, training, medical, sports and others.

The advancing applications of AR are expected to impact the way customers shop in near future, AR solutions will mainly impact the shopping attitudes of the customers and is expected to offer exciting experience to the customers.

Companies Mentioned

- Artoolworks, Inc.
- Augmented Pixels Co.
- EON Reality, Inc.
- Innovega, Inc.
- Kishino Limited
- Laster Technologies
- Layar B. V.
- Total Immersion
- Vuzix Corporation
- Zugara, Inc.

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List of Tables

Table 1: AR and VR Funding by Category 35
Table 2: Augmented Reality and Virtual Reality Market – Porters Five Forces Analysis 38
Table 3: Global Augmented Reality and Virtual Reality Market Revenue (US$ Bn), 2014 – 2025 42
Table 4: North America Augmented Reality (AR) and Virtual Reality (VR) Revenue and Forecasts to 2025 – By Technology (US$ Bn) 79
Table 5: North America Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 – By Components (US$ Bn) 81
Table 6: North America Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 – By End-user Industry (US$ Bn) 83
Table 7: Europe Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 – By Technology (US$ Bn) 94
Table 8: Europe Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 – By Components (US$ Bn) 96
Table 9: Europe Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 – By End-user Industry (US$ Bn) 98
Table 10: Asia Pacific Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 – By Technology (US$ Bn) 108
Table 11: Asia Pacific Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 – By Components (US$ Bn) 110
Table 12: Asia Pacific Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 – By End-user industry (US$ Bn) 112
Table 13: Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 – By Technology (US$ Bn) 121
Table 14: Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 – By Components (US$ Bn) 123
Table 15: Middle East & Africa Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 – By End-user industry (US$ Bn) 125
Table 16: South America Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 – By Technology (US$ Bn) 132
Table 17: South America Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 – By Components (US$ Bn) 134
Table 18: South America Augmented Reality (AR) and Virtual Reality (VR) Market Revenue and Forecasts to 2025 – By End-user Industry (US$ Bn) 136
Table 19: DAQRI, LLC, Key Facts, 2015 137
Table 20: DAQRI, LLC, SWOT Analysis 138
Table 21: Augmented Pixels Inc., Key Facts, 2015 141
Table 22: Augmented Pixels Inc., SWOT Analysis 142
Table 23: EON Reality, Key Facts, 2015 145
Table 24: EON Reality, SWOT Analysis 146
Table 25: Innovega, Inc., Key Facts, 2015 149
Table 26: Innovega, Inc., SWOT Analysis 150
Table 27: Catchoom Key Facts, 2015 153
Table 28: Catchoom SWOT Analysis 154
Table 29: Laster Technologies, Key Facts, 2015 156
Table 30: Laster Technologies, SWOT Analysis 157
Table 31: Layar B.V., Key Facts, 2015 160
Table 32: LAYAR B.V., SWOT Analysis 161
Table 33: Total Immersion, Key Facts, 2015 163
Table 34: Total Immersion, SWOT Analysis 164
Table 35: Vuzix Corporation, Key Facts, 2015 167
Table 36: Vuzix Corporation SWOT Analysis 169
Table 37: Zugara, Inc., Key Facts, 2015 173
Table 38: Zugara, Inc.., SWOT Analysis 174
Table 39: Marxent Labs LLC Key Facts, 2015 177
Table 40: Marxent Labs LLC, SWOT Analysis 178
Table 41: Blippar, Key Facts, 2015 181
Table 42: Blippar, SWOT Analysis 182
Table 43: Oculus VR, LLC, Key Facts, 2015 185
Table 44: Oculus VR, LLC SWOT Analysis 186
Table 45: Microsoft Corporation, Key Facts, 2015 189
Table 46: Microsoft Corporation SWOT Analysis 191
Table 47: Google, Inc., Key Facts, 2015 194
Table 48: Google, Inc. SWOT Analysis 196
Table 49: Glossary of Terms, Augmented Reality and Virtual Reality Market 199

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