market research analysts predict the cloud analytics market to grow at a CAGR of approximately 21% until 2020. The cloud analytics market is expanding rapidly as it finds utility in many industries. The emergence of easy implementation of cloud technology and its integration with analytics and BI tools drives this market.
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Market overview of the global cloud analytics marke
To improve customer experience, it is important for organizations to analyze huge amounts of data generated from social media, television, and connected devices. Thus, organizations are looking for cloud solutions that offer real-time analysis of unstructured data to aid their decision making.
What is cloud analytics and how it is useful?
Cloud analytics is a service model in which one or more key elements of data analytics are provided through a public, private or hybrid cloud. Cloud analytics solutions offer high-end analysis of data stored in the cloud.
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Organizations are shifting to cloud-based analytical solutions as these provide better visibility apart from regular monitoring of online traffic, and overall presence of the end-user organization. Cloud analytics also offers great ROI for tracking inbound and outbound marketing campaigns.
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