This industry research report identifies AWS, Google, IBM, Microsoft, and Oracle as the key vendors in the global cloud spending by SMBs market. This report also presents a competitive analysis of the market by services (SaaS spending, IaaS spending, and PaaS spending) and by geography (the Americas, APAC, and EMEA).
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Overview of the global cloud spending by SMBs market
Market research analysts at have predicted that the global cloud spending by SMBs (small and medium-sized business) market will grow steadily during the forecast period and post an impressive CAGR of more than 20% by 2020. This market research analysis identifies the shift towards service-oriented architecture (SOA) as one of the primary factors impacting the growth of this market.
SOA provides enterprises with IT frameworks to manage their IT infrastructure with greater flexibility and also to implement cloud computing solutions in a much simpler way and lesser time. The increasing demand for innovative products and services will induce SMBs to prefer IT frameworks that enhance their marketing features.
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The adoption of OpenStack is one of the major trends that will gain traction in this market during the next four years. Online retailers such as e-bay and Walmart have already implemented OpenStack solutions to manage their online shopping platforms efficiently.
The growing need to sustain market competition, reduce operational costs, and reduce complexities in the IT infrastructure will result in the increased adoption of OpenStack during the estimated period.
Competitive landscape and key vendors
The market is characterized by the presence of several cloud computing companies providing cloud computing solutions for SMBs and as a result, the competitive environment in the market is quite fierce. Vendors usually compete on the basis of product features and competitive pricing.
To cater the specific needs of the customers, vendors have started investing in developing customized cloud-based solutions. The market’s growth potential will attract several new start-ups and mid-sized cloud computing vendors to enter the industry, which will also intensify the level of competition among the vendors.
To sustain their market position, cloud service providers have started offering innovative products and build capabilities in response to low service differentiation.
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