Digital Signage is a technology that is revolutionizing the virtual communication medium for customers. It is used for purposes such as outdoor advertising, marketing, or way finding in exhibitions, shopping malls, or airports.
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According to the report, “Digital Signage Software Market, by Software Type (Edge Server Software, Content Management System), Services (Installation Services, Maintenance and Support Services), Application (Commercial, Infrastructural, Industrial) – Global Revenue, Trends, Growth, Share, Size and Forecast to 2022”, the market for digital signage software is expected to grow at an impressive rate, due to the increased prevalence of diseases and the rising demand from around the world.
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Digital signage helps to attract the end-users and widely used by brands for advertising.
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The wise use of digital screens and developments in digital signage software is boosting the growth of digital signage market. This software helps the advertisers to understand the behavior of consumers towards a particular brand and its products.
Currently, digital signage is no longer just a presentation slide, it has become more interactive and user-friendly.
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KEY PREMIUM INDUSTRY INSIGHTS
- The digital signage software market is bound to growth at a fast pace in the forecasted period due to reasons like pressure on communications, improving brand value and focusing over brand recognition. Companies are investing more on brand publicity and advertising their products. Companies in healthcare, retail, or sport sector should be more updated with customer requirement and should also keep the customers aware about any new product in market.
- Increase in the e-commerce market is also in a way promoting the growth of digital signage software market. However, some factors like time consumption in creating the digital messages, customizing software as per company’s requirement, changing the perspective of marketers in a technologically-centric way are hampering the growth of digital signage software market.
- The sales cycles are longer because there is a lack of understanding about the end-users’ benefits. Although there are several benefits in opting for digital signage software, companies are looking for alternate options that can be used and can give similar benefits to the brand and its consumers.
KEY MARKET PLAYERS
Key players in the digital signage software market include:
- Scala Inc.
- Broadsign International LLC
- Omnivex Corporation
- Planar Systems Inc.
- Intuilab Sa
- Mvix, Inc.
- Novisign Digital Signage Inc.
- Four Winds Interactive (Fwi)
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