Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022
- Advertising -
“Seamless multichannel web experience and increasing trend of web-based marketing are driving the Web Content Management (WCM) market”
The WCM market size is expected to grow from USD 4.91 billion in 2017 to USD 10.63 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7%. Seamless multichannel brand experience and increasing trend of web-based marketing have led to the adoption of WCM solutions.
Migration of content within existing systems is one of the restraints for the WCM market.
“Retail and consumer goods vertical is expected to grow at the highest CAGR during the forecast period”
The retail and consumer goods vertical is expected to grow at the highest CAGR during the forecast period.
- Advertising -
The organizations in retail vertical have adopted astrategy of managing business operations globally and working locally on development and pre-production sanction of products. Retail vertical has necessary information of customers required for promotions, marketing, sales, and service of products.
WCM solutions empower organizations to host content from various sources and to market products and services from a centralized place. Retail vertical is looking forward for WCM solutions as it supports control and restrictions pertaining to trademarks, promotions, regulatory compliances, and user access.
WCM solutions facilitate organizations to share and collaborate product information, design, and ideas. WCM solutions enables organizations to collaborate information regarding customer details, customer preferences, visit timing of customer on the website, and purchases made by them.
WCM help consumer goods providers by creating web-based marketing processes such as an advertisement for influencing customers to make purchases. Moreover, the difficulty in managing a large volume of regularly updated media comprising general marketing activities that are either in-store or outdoor, encourages them to implement WCM for the optimum utilization of web-based content.
Web Content Management Market Analysis, By Component
Digital Marketing Management
Mobile and Social Content Management
Web Experience Management
Digital Asset Management Integration
Web Creation and Edit Tools
Training and Support
Fundamentals of Table of Content:
Web Content Management Market Analysis, By Deployment Type
Web Content Management Market Analysis, By Organization Size
Small and Medium-Sized Enterprises
12 Company Profiles
(Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments)*
12.1 Opentext Corporation
12.2 Oracle Corporation
12.3 Adobe Systems Incorporated
12.4 International Business Machines Corporation
12.5 SDL PLC
12.6 Microsoft Corporation
12.7 Sitecore Corporation A/S
12.8 Aquia, Inc.
12.9 Episerver, Inc.
12.10 Rackspace Hosting, Incorporation
12.11 E-Spirit AG
12.12 Crownpeak Technology
*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments Might Not Be Captured in Case of Unlisted Companies.
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