The information of the Marketing Cloud Platform market is accessible in a logical chapter-wise format. It is also interspersed with relevant graphs and tables to enable readers to get a better perspective of the global Marketing Cloud Platform market.
The report on the global Marketing Cloud Platform market is a comprehensive overview of the market, covering various aspects such as product definition, segmentation based on various parameters, distribution channel, supply chain analysis, and the prevailing vendor landscape. It compiles exhaustive information sourced via proven research methodologies.
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The global marketing cloud platform market is anticipated to grow at a steady rate and will post a CAGR of more than 9% during the forecast period. The growing need for content marketing will drive the growth prospects for the global marketing cloud platform market in the forthcoming years.
Some of the major factors responsible for the growing demand for content marketing is to expand their reach across different channels by leveraging content, like videos, articles, infographics, and e-mails and communicating their brand ideas to customers. Also, it has been observed that content marketing can increase the web traffic and advertisement revenues.
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In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market until the end of 2021. Some of the major factors responsible for the market’s growth in the region includes improved marketing techniques like inbound marketing, social media marketing, marketing automation, content marketing via visual and video content, and increasing number of cellphones.
The global marketing cloud platform market is highly fragmented and competitive due to the presence of a large number of regional and international vendors across the globe. These vendors are increasingly focusing on their strengths such as social and CRM integration segments to gain a competitive edge in the market.
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