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Key trends in retail IT, 2017 - driving customer experience and operational efficiency through innovative technologies published by leading research firm

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Retailers are exploring innovative ways to differentiate and create value-adding in-store experiences while also looking to collect and analyze more data.

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WiseGuyReports published new report, titled “Key Trends in Retail IT”.

"Key Trends in Retail IT Make an Inquiry about this news, 2017", report summarizes the key trends affecting digital technologies in retail in 2017, and discusses the drivers that influence their adoption. 

Digital technologies play a key role in driving retailers’ business transformation efforts, including various Internet of Things based devices, cloud services and mobile apps.

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In addition, advice is provided for IT vendors and retailers.

The retail sector is undergoing a major transformation as a result of changing market conditions that threaten the ongoing success of established players that have dominated their market segments for decades. New competition is emerging from online retailers that require fewer overheads and can offer more favorable prices and larger product portfolios than bricks and mortar stores.

As margins are increasingly squeezed, retailers are looking at more innovative ways to differentiate and add value for their demanding customers by creating in-store experiences that also need to integrate seamlessly with digital channels including mobile platforms.


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- Retailers increasingly compete on customer experience through mobile solutions and augmented reality in stores, while also improving efficiency by reducing any friction such as queuing at checkouts or waiting for shop assistants to look up items 
- The shift from data center hardware to software-defined and cloud-based solutions will continue in 2017; however the focus is on hybrid solutions with efficient workload management, virtualization and multi-cloud environments to avoid vendor lock-ins 
- Retailers look to upgrade their supply chain management systems and introduce real-time asset visibility to achieve cost savings by eliminating any unnecessary steps in distribution and keeping lower inventory levels

Key points to access

- Get an understanding of the key trends in retail in order to better target retailers and tailor marketing and business strategies. This report also provides an insight into retailers' strategic priorities and how these link to specific technologies.

Table of Contents 

  1. Introduction 3 
    2. Summary & Key Findings 4 
    3. Market Drivers 5 
        3.1. Advance of online and mobile platforms 6 
        3.2. Customer expectations 6 
        3.3. Eroding margins 6 
        3.4. Hunger for data insight 7 
        3.5. Diminishing loyalty 7 
        3.6. Expansion into new services 8 
        3.7. Control over supply chains 8 
        3.8. Security challenges 8 
        3.9. IT investment focus 9 


List of Figures 

Figure 1: Market drivers and key technology investment trends 5 
Figure 2: Retailers’ IT investment focus over the next 2 years 9 
Figure 3: Retailers will ramp up investments in business intelligence solutions 11 
Figure 4: Retailers expect IoT to drive operational efficiency and create additional revenue 12 
Figure 5: Retailers prefer leading vendors with retail-specific expertise 15 
Figure 6: Cloud services spending grows stronger than hardware and software for retailers Global retail IT spending in US $millions 17

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