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New report: Affective computing market forecast to 2022

IT Market Research

Affective computing is human-computer interaction with the ability to detect and accordingly respond to the emotions and other stimuli of the users. The users’ emotional state is detected through sources such as facial expressions, posture, gestures, speech, the force or rhythm of key strokes and the temperature changes of the hand on a mouse. These emotional signals are not only detected but also interpreted by the system.

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Due to increasing use of smart phones and connected devices, consumer centric businesses are finding new ways to stay ahead in competition by using computing technology. The application of focus group and survey do not provide accurate emotional state of an end-user related to a specific product.

Further, their responses may be biased depending upon the surrounding conditions. The emotional state of a consumer can trigger his/her engagement with the brand or product and affect the decision making to buy the product.

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Therefore, knowing the real-time emotional state can help the businesses to sell their product and thereby increase revenue. Affective computing is a technology which helps in recognizing human decision making through analyzing facial expressions, heart rate, voice and other body parameters. 

The demand for affective computing is expected to increase in coming years due to increasein adoption of wearable devices and internet. Further, there is a strong need for businesses to understand the need of their customer behavior which is expected to drive the affective computing market.

Many businesses are collaborating with affective computing providers to boost research and development activities in this area. However, business has to analyze the impact of deploying these systems before inducting in the market.

This can pose a challenge for affective computing providers as the application of affective computing differs from business to business and also dependson the product or service.The processing speed of affective computing to record and analyze a human being response in real-time can contribute to the faster adoption of this technology in coming years. Hence, the use of advance computing processers, neural networks and sensors is expected to increase in affective computing. 

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The region that is dominating the affective computing market is Asia Pacific. Japan is the fastest growing market and is the largest contributor.

Regions including North America, Europe, Latin America and the Middle East and Africa are also contributing their share to the global market growth. The increase in the advancements and technology and the huge investments are the factors that are driving the global affective computing market growth.

The major market players in the global affective computing market are Affectiva, Cognitec Systems GmbH, Omek Interactive, Microsoft Corp., Elliptic Labs, Eyesight Technologies, Ltd., IBM Corp., PrimeSense, Apple Inc., Saffron Technology, Inc., PMD Technologies, PointGrab, Intel Corporation, SoftKinetic, Emotient, Inc., and ESPROS.

The report includes six parts, dealing with:
1.) basic information;
2.) the Asia Affective Computing Market;
3.) the North American Affective Computing Market;
4.) the European Affective Computing Market;
5.) market entry and investment feasibility;
6.) the report conclusion.

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