Augmented reality is a technology that uses users existing environment and overlays digital or virtual content or information over it.
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Virtual and augmented reality market refers to the technology which provides the user with real world experience.
Augmented reality applications are developed on special 3D programs that enable developers to integrate contextual or digital content with the real world. While virtual reality is also a three-dimensional (3D) computer generated environment which completely immerses end users in an artificial world without seeing the real world.
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Based on components, the market is divided into hardware, software and services. By industry vertical, the market is segmented into healthcare, retail, education, consumer goods, media & entertainment, industrial, commercial and others.
Geographic breakdown and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and LAMEA.
Affordable hardware prices
Increasing penetration of gaming consoles
Lack of awareness in underdeveloped regions such as Africa and Latin America.
The top players in the global virtual and augmented reality market include Oculus VR LLC, Microsoft Corporation, Samsung Electronics, Google Inc., HTC Corporation, Intel Corporation, Magic Leap, Inc., Vuzix Corporation, Blippar.com Ltd., and Nokia Corporation.
By Industry Vertical
o Consumer goods
o Media& entertainment
- North America
o Rest Of Europe
o South Korea
o Saudi Arabia
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