Organizations of all sizes are focusing more on analyzing sales and market saturation in specific territories and identifying gaps. Hence, there is a huge demand for innovative technologies such as advanced analytics solutions to achieve such goals and get the actionable insights.
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The global content analytics market is estimated to grow from USD 1.61 billion in 2016 to USD 4.37 billion by 2021, at a CAGR of 22.1% from 2016 to 2021. Companies are seeking ways to increase revenue and reduce expenses, as the global market competition continues to shrink profit margins.
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The text analytics segment accounts for the largest share during the forecast period. The growth of this segment is attributed to the fact that text analytics helps gain insights from unstructured data and is becoming a prominent process for the organizations to become more profitable.
North America estimated to hold the largest market share in 2016 and the trend is expected to continue in the coming years. The content analytics market is showing strong positive trends in the region as several companies and industries are adopting content analytics tools for extracting useful information from social, online, or enterprise data to create valuable insights for business, research, and investigations.
The APAC market is expected to witness exponential growth and projected to be the fastest-growing region in the global content analytics market. Rapid digitalization in countries such as Japan, China, Korea, India, Indonesia, The Philippines, and Vietnam helped generate huge volumes of unstructured data.
This has increased the demand for many organizations to integrate content analytics to gain customer insights by analyzing the huge amount of data received through customer feedback, surveys, and other channels.
Key Points From Table Of Content:
5 Market Overview
5.2 Market Segmentation
5.2.1 By Application
5.2.2 By Deployment Type
5.2.3 By Vertical
5.2.4 By Region
5.3 Market Dynamics
220.127.116.11 Increasing Usage of Advanced Analytics and Competitive Intelligence
18.104.22.168 Risk & Compliance Management
22.214.171.124 Convergence of Text Analytics With Big Data
126.96.36.199 High Cost
188.8.131.52 Lack of End Use Awareness and Software Handling
184.108.40.206 Real-Time Content Analytics
220.127.116.11 Making Every Information Count
5.4 Technologies in Content Analytics
5.4.1 Big Data
5.4.2 Machine Learning
5.4.3 Natural Language Processing (NLP)
5.5 Strategic Benchmarking
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11 Company Profiles
(Overview, Financials, Products & Services, Strategy, and Developments)*
11.1 International Business Machines (IBM) Corporation
11.2 SAP SE
11.3 SAS Institute, Inc.
11.4 Oracle Corporation
11.5 Adobe Systems, Inc.
11.6 Clarabridge, Inc.
11.7 Interactive Intelligence Group, Inc.
11.8 Opentext Corporation
11.9 Verint Systems
11.10 Nice Systems Ltd.
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