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Opportunities in Web analytics market revealed by top research firm

IT Market Research

The Web Analytics Market is estimated at $1.3 billion in 2015 and is expected to reach $4.9 billion by 2022 growing at a CAGR of 20.8% from 2015 to 2022.

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According to Stratistics MRC, the Web Analytics Market is set to grow significantly. Increasing shift to data driven businesses, ceaseless rise in online shopping and marketing automation are some of the key factors fostering the market growth. However, factors such as data privacy and regulations compliance are restricting the market growth.

Moreover, growing cloud adoption trend provide huge growth opportunities for web analytics market.

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Asia pacific commanded highest market share due to the rising performance of the solutions and awareness amongst the businesses to utilize the vast chunks of unstructured online data.

The United States remains a prominent market for Web analytics. The U.S. market is witnessing healthy growth due to the rising acceptance of web analytics among small and medium scale firms.

In contrast, European debt crunch, as well as political instability in the Middle East, could lead to decreased investment by companies for analytical tools. However, Asia-Pacific represents the fastest growing regional market.

Web analytics market will persist to feel the hassle of privacy concerns, free analytical tools and the launch of browsers such as Google Chrome and internet explorer 8.

The key players in the Global Web Analytics Market include

Google, IBM, SAS Institute, Adobe Systems, Microstrategy, Tableau Software, Splunk, Teradata Corporation, At Internet, Webtrends, comScore and Omniture Inc.

Sample Copy @…outlook-2016-2022

Types Covered: 
• Off-site web analytics 
• On-site web analytics

Applications Covered: 
• Traffic Management 
• Social Media Management 
• Personalization 
• Online Fraud Detection 
• Online Advertising 
• Performance Monitoring 
• Multichannel Campaign Analysis 
• Display Advertising Optimization 
• Digital Rights Management 
• Business and Market Research 
• Behavioral Targeting 
• Other Applications

Deployment type Covered: 
• On-premise 
• On-demand

Industries Covered: 
• Retail 
• IT & Telecom 
• Healthcare & Life Sciences 
• Government 
• Entertainment and media 
• Banking, Financial Services and Insurance (BFSI) 
• Travel & Hospitality 
• Media & Entertainment 
• Other Industries

Solutions Covered: 
• Marketing Automation 
• Search Engine Tracking and Ranking 
• Heat Map Analytics 
• Behavior Based Targeting Solutions 
• Other Solutions

Services Covered: 
• Professional Services 
• Support & Maintenance

Regions Covered: 
• North America 
o US 
o Canada 
o Mexico 
• Europe 
o Germany 
o France 
o Italy 
o UK 
o Spain 
o Rest of Europe 
• Asia Pacific 
o Japan 
o China 
o India 
o Australia 
o New Zealand 
o Rest of Asia Pacific 
• Rest of the World 
o Middle East 
o Brazil 
o Argentina 
o South Africa 
o Egypt

What our report offers: 
- Market share assessments for the regional and country level segments 
- Market share analysis of the top industry players 
- Strategic recommendations for the new entrants 
- Market forecasts for a minimum of 8 years of all the mentioned segments, sub segments and the regional markets 
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations) 
- Strategic recommendations in key business segments based on the market estimations 
- Competitive landscaping mapping the key common trends 
- Company profiling with detailed strategies, financials, and recent developments 
- Supply chain trends mapping the latest technological advancements

Table Of Content

1 Executive Summary 

2 Preface 
2.1 Abstract 
2.2 Stake Holders 
2.3 Research Scope 
2.4 Research Methodology 
2.4.1 Data Mining 
2.4.2 Data Analysis 
2.4.3 Data Validation 
2.4.4 Research Approach 
2.5 Research Sources 
2.5.1 Primary Research Sources 
2.5.2 Secondary Research Sources 
2.5.3 Assumptions 

3 Market Trend Analysis 
3.1 Introduction 
3.2 Drivers 
3.3 Restraints 
3.4 Opportunities 
3.5 Threats 
3.6 Application Analysis 
3.7 End User Analysis 
3.8 Emerging Markets 
3.9 Futuristic Market Scenario 

4 Porters Five Force Analysis 
4.1 Bargaining power of suppliers 
4.2 Bargaining power of buyers 
4.3 Threat of substitutes 
4.4 Threat of new entrants 
4.5 Competitive rivalry 

5 Global Web Analytics Market, By Type 
5.1 Introduction 
5.2 Off-Site Web Analytics 
5.3 On-Site Web Analytics 

13 Company Profiling

13.1 Google 
13.2 IBM 
13.3 SAS Institute 
13.4 Adobe Systems 
13.5 Microstrategy 
13.6 Tableau Software 
13.7 Splunk 
13.8 Teradata Corporation 
13.9 At Internet 
13.10 Webtrends 
13.11 comScore 
13.12 Omniture Inc. 


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