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New study: Social media analytics market-type, industry trends & application

IT Market Research

Social Media Analytics Market by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence), Component, Analytics Type, Deployment, Organization Size, Industry Vertical, and Region - Global forecast to 2022

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The global social media analytics market size is expected to grow from USD 2.71 billion in 2017 to USD 9.54 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 28.6%.

The main objective of the report is to define, describe, and forecast the global social media analytics market on the basis of components, applications, analytics types, deployment models, organization sizes, industry verticals, and regions. The report provides detailed information regarding the major factors influencing the growth of the social media analytics market (drivers, restraints, opportunities, and industry-specific challenges).

The key vendors profiled in the report are as follows:

  1. Sales force (US)
  2. Oracle Corporation (US)
  3. SAS Institute Inc. (US)
  4. Adobe Systems Incorporated (US)
  5. International Business Machines Corporation (US)
  6. GoodData Corporation (US)
  7. Brandwatch (UK)
  8. Clarabridge, Inc. (US)
  9. Digimind(US)
  10. Crimson Hexagon, Inc. (US)

The report aims to strategically analyze the micromarkets with respect to individual growth trends, prospects, and contributions to the total market.

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The report attempts to forecast the market size with respect to 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.

The report strategically profiles key players and comprehensively analyzes their core competencies. It also tracks and analyzes competitive developments, such as partnerships, collaborations, and agreements; mergers and acquisitions; new product launches and new product developments; and Research and Development (R&D) activities in the market.

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Table of Contents

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Attractive Opportunities in the Social Media Analytics Market

6 Use Cases

6.1 Introduction

6.2 Use Case 1: Banking Services

6.3 Use Case 2: Telecommunications and It

6.4 Use Case 3: Hospitality Industry

6.5 Use Case 4: Media and Entertainment

6.6 Use Case 5: Energy and Utilities

6.7 Use Case 6: Healthcare and Life Science

6.8 Use Case 7: Manufacturing

6.9 Use Case 8: Retail and Ecommerce

6.10 Use Case 9: Government and Defense

Browse complete report on Social Media Analytics Market spread across 186 pages, profiling 10 plus companies and supported with 80 tables and 44 figures.

 The report segments the social media analytics market based on components, which include software and services; the services segment is segmented into managed services and professional services. Under professional services, the report is further segmented into support and maintenance, and consulting.

Based on deployment models, the market is segmented into on-premises and cloud. Under the organization sizes, it is segmented into SMEs and large enterprises, whereas under the application segment, the market is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement, and others (workforce management and compliance management).

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