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Report explores the mobile analytics market analysis 2017–2022

IT Market Research

Market is primarily driven by smartphone penetration, big data, increasing use of mobile advertising, advancement in algorithm development, and surge for customer analytics. Further, demand for the cloud analytics tools will accelerate the growth of mobile analytics market.

According to Stratistics MRC, the Global Mobile Analytics Make an Inquiry about this news Market is accounted for $1.36 billion in 2015 and expected to grow at a CAGR of 25.3% to reach $6.61 billion by 2022

However, lack of awareness regarding mobile analytics together with data privacy & security concerns have restricted the market growth. Many enterprises are entering the market and providing advance solutions coupled with device management, ability to work in an offline mode and convergence with web analytics.

All these factors would create huge opportunities in the coming years. 

Mobile advertising segment is experiencing exponential growth. Technology is being widely adopted by retail and e-commerce sectors, additionally with transportation & government.

North America is the leading market followed by Europe during the forecast period. Asia Pacific is expected to grow at a highest CAGR. 

Some of the key players in global Mobile Analytics market are

Amazon Web Services, Inc, Adobe Systems Inc, comScore, Inc, IBM Corp, AdMob, AppSee, Flurry, Inc, Localytics, Google, Inc, Mixpanel Inc, AT Internet, Microsoft Corporation, CA Technologies, Oracle, SAP, SAS, Netbiscuits, Webtrends, and Upsight.

Sample Copy @…outlook-2016-2022 Make an Inquiry about this news

Types Covered: 
• Application performance analytics 
o Mobile A/B Testing 
o Cross Platform Analysis 
• Mobile advertisement 
o Ad Attribution Analysis 
o Conversion Funnel Analysis 
o Campaign Analytics 
• In-App Behavioral Analytics 
o Event Tracking 
o Touch Heatmaps 
o User Profiling and Demographics

Platforms Covered: 
• Android 
• Blackberry 
• Java ME 
• HTML5 
• iOS 
• Windows Phone 
• Other platforms

Devices Covered: 
• Mobile Phones 
• Smartphones 
• Tablets

Tools Covered: 
• Google Analytics 
• Localytics Mobile Apps Analytics 
• Mixpanel 
• Mobile App Tracking 
• Ad4Perf 
• TestFlight

End Users Covered: 
• Education 
• Banking and finance 
• Hospitality 
• Travel 
• Manufacturing 
• Retail and e-Commerce 
• Information technology 
• Government 
• Gaming 
• Other end users

Regions Covered: 
• North America 
o US 
o Canada 
o Mexico 
• Europe 
o Germany 
o France 
o Italy 
o UK 
o Spain 
o Rest of Europe 
• Asia Pacific 
o Japan 
o China 
o India 
o Australia 
o New Zealand 
o Rest of Asia Pacific 
• Rest of the World 
o Middle East 
o Brazil 
o Argentina 
o South Africa 
o Egypt

What our report offers:

- Market share assessments for the regional and country level segments 
- Market share analysis of the top industry players 
- Strategic recommendations for the new entrants 
- Market forecasts for a minimum of 7 years of all the mentioned segments, sub segments and the regional markets 
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations) 
- Strategic recommendations in key business segments based on the market estimations 
- Competitive landscaping mapping the key common trends 
- Company profiling with detailed strategies, financials, and recent developments 
- Supply chain trends mapping the latest technological advancements

Table Of Content

1 Executive Summary 

2 Preface 
2.1 Abstract 
2.2 Stake Holders 
2.3 Research Scope 
2.4 Research Methodology 
2.4.1 Data Mining 
2.4.2 Data Analysis 
2.4.3 Data Validation 
2.4.4 Research Approach 
2.5 Research Sources 
2.5.1 Primary Research Sources 
2.5.2 Secondary Research Sources 
2.5.3 Assumptions 

3 Market Trend Analysis 
3.1 Introduction 
3.2 Drivers 
3.3 Restraints 
3.4 Opportunities 
3.4 Threats 
3.4 Emerging markets 
3.4 End User Analysis 

4 Porters Five Force Analysis 
4.1 Bargaining power of suppliers 
4.2 Bargaining power of buyers 
4.3 Threat of substitutes 
4.4 Threat of new entrants 
4.5 Competitive rivalry 

5 Global Mobile Analytics Market, By Type 
5.1 Introduction 
5.2 Application performance analytics 
5.2.1 Mobile A/B Testing 
5.2.2 Cross Platform Analysis 
5.3 Mobile advertisement 
5.3.1 Ad Attribution Analysis 
5.3.2 Conversion Funnel Analysis 
5.3.3 Campaign Analytics 
5.4 In-App Behavioral Analytics 
5.4.1 Event Tracking 
5.4.2 Touch Heatmaps 
5.4.3 User Profiling and Demographics 

13 Company Profiling

13.1 Amazon Web Services, Inc. 
13.2 Adobe Systems Inc. 
13.3 comScore, Inc. 
13.4 IBM Corp 
13.5 AdMob 
13.6 AppSee 
13.7 Flurry, Inc. 
13.8 Localytics 
13.9 Google, Inc. 
13.10 Mixpanel, Inc 
13.11 AT Internet 
13.12 Microsoft Corporation 
13.13 CA Technologies 
13.14 Oracle 
13.15 SAP 
13.16 SAS 
13.17 Netbiscuits 
13.18 Webtrends 
13.20 Upsight 

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