Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality
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In its simplest form, augmented reality enables app developers and businesses to overlay digital data on top of real world objects. Augmented reality, although in its infancy, is already making huge waves across the mobile technology landscape and is already starting to prove a disruptive force across diverse industry sectors from finance and retail to travel and fashion.
Augmented reality is largely viewed as an extension of existing technologies, which is useful in terms of consumer adoption as anyone with a smartphone or device that includes in built video capability can access and utilise the technology.
There are many real-world examples of how AR is currently being deployed in a commercial setting, from museums and theme parks, to astronomy and fashion.
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At present the vast majority of AR apps require some form of camera to overlay images on top of the real-world.
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This report provides comprehensive analysis of, Key market segments and sub-segments, Evolving market trends and dynamics, Changing supply and demand scenarios, Quantifying market opportunities through market sizing and market forecasting, Tracking current trends/opportunities/challenges, Competitive insights, Opportunity mapping in terms of technological breakthroughs
Global AUGMENTED REALITY SOFTWARE Market: Regional Segment Analysis, North America, Europe, China, Japan, Southeast Asia, India, Global AUGMENTED REALITY SOFTWARE Market: Product Segment Analysis
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It provides a six-year forecast assessed on the basis of how the market is predicted to grow
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With all the accumulated data analyzed using SWOT analysis, there is a clear interpretation of the competitive landscape of the global market. Potential for the markets growth was unveiled and outlying competitive threats also transpired.
There is a prominent strategic direction in the market and this is sighted in the key trends and developments studied. By obtaining market background and using prevailing norms, policies, and trends of other leading markets for cross-references, market data was achieved.
This report provides comprehensive analysis of, Key market segments and sub-segments, Evolving market trends and dynamics, Changing supply and demand scenarios, Quantifying market opportunities through market sizing and market forecasting, Tracking current trends/opportunities/challenges, Competitive insights, Opportunity mapping in terms of technological breakthroughs.
This report provides a comprehensive review of major Augmented Reality Software uses across regions. A detailed analysis of the competitive landscape of key market players with their developments, mergers, acquisitions, expansions, and new product developments are furnished in the report.
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