The Global Mobile Advertising Market is valued at $15.33 billion in 2014 and is expected to grow at a CAGR of 26.40 % to reach $99.89 billion by 2022.
The Global Mobile Advertising Market is buoyed majorly by the uptake in smart phones and tablets, as well as the fusion of consumer behaviors on computers and mobile devices. Heavy investment in new methods and the security risks associated with use of personal devices are the restraining factors for this market.
The Global Mobile Advertising Market is segmented on the basis of Solution, Application, End user, Services, Type of Advertising and Geography. On the basis of Solution, the market is categorized into Reporting and Analytics Solutions, Mobile Proximity Solutions, Integrated Solutions, Content Delivery Solutions, Advertisement Campaign Solutions.
Global Mobile Advertising Market by Service is segmented into Consulting Services and Integration Services. On the basis of type of advertising, the market is segregated into Audio Advertising, In-App Advertising, Messaging Advertising, Mobile Digital Coupons Advertising, Search Advertising and Visual Advertising.
Market is segmented on the basis of devices into smart phones, tablets, Desktops, Laptops, And Notebooks, Smart TVs and other devices. Global Mobile Advertising Market by geography is categorized into North America, Europe, Asia Pacific, and Rest of the World.
The key players in Global Mobile Advertising Market are
Apple, Facebook, Microsoft, Google, Nokia, Yahoo, Flurry, Drawbridge, InMobi, Amobee.
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What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 8 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Table Of Content
1 Executive Summary
2.2 Research Scope
2.3 Research Methodology
2.4 Research Sources
3 Market Trend Analysis
4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry
5 Global Mobile Advertising Market, By Solutions
5.1 Reporting And Analytics Solutions
5.2 Mobile Proximity Solutions
5.3 Integrated Solutions
5.4 Content Delivery Solutions
5.5 Advertisement Campaign Solutions
5.6 Other Solutions
13 Company Profiling
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