The report tracks the major market events including product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analyzing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the digital signage software market. The scope of this report covers the digital signage software market by its major segments, which include the types, applications, and the major geographic regions.
Digital Signage is a technology that is revolutionizing the virtual communication medium for customers. It is used for purposes such as outdoor advertising, marketing, or way finding in exhibitions, shopping malls, or airports.
Digital signage helps to attract the end-users and widely used by brands for advertising. It helps increase customer interests, increase brand loyalty, and understand customer’s thought process while shopping.The wise use of digital screens and developments in digital signage software is boosting the growth of digital signage market. This software helps the advertisers to understand the behavior of consumers towards a particular brand and its products.
Currently, digital signage is no longer just a presentation slide, it has become more interactive and user-friendly.
KEY PREMIUM INDUSTRY INSIGHTS
- The digital signage software market is bound to growth at a fast pace in the forecasted period due to reasons like pressure on communications, improving brand value and focusing over brand recognition. Companies are investing more on brand publicity and advertising their products. Companies in healthcare, retail, or sport sector should be more updated with customer requirement and should also keep the customers aware about any new product in market.
- Increase in the e-commerce market is also in a way promoting the growth of digital signage software market. However, some factors like time consumption in creating the digital messages, customizing software as per company’s requirement, changing the perspective of marketers in a technologically-centric way are hampering the growth of digital signage software market.
- The sales cycles are longer because there is a lack of understanding about the end-users’ benefits. Although there are several benefits in opting for digital signage software, companies are looking for alternate options that can be used and can give similar benefits to the brand and its consumers.
KEY MARKET PLAYERS
Key players in the digital signage software market include:
- Scala Inc.
- Broadsign International LLC
- Omnivex Corporation
- Planar Systems Inc.
- Intuilab Sa
- N ovisign Digital Signage Inc.
- Four Winds Interactive (Fwi)
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