Global Pharma And Healthcare Social Media Market Research 2017-2022
The pharma and healthcare social media market can be analyzed by the extent of use of social media platforms such as Twitter, YouTube,. by pharma industries along with benefit and risk ratio analysis of these tools in healthcare.
In addition, impact or effect of these tools on healthcare stakeholders such as hospitals, patients/consumers, healthcare professionals and biotechnology companies coupled with a geographical landscape focusing on the popularity of these tools also can be provided.
The major factors favoring the growth of the market are increased expenditure by pharmaceutical companies for online advertising along with increasing adoption rates of online marketing tools by the consumers. As per few research studies in the year 2012, the overall pharmaceutical and healthcare spending increased nearly by 45 percent year-on-year to approximately USD 1.1billion of which 6 percent represented online advertising costs.
This revenue is generated through paid advertisements and subscriptions from various electronic devices and unique IP addresses. On the other hand, the disadvantages and risk factors of these platforms such as privacy and security in question along with improper content validation are some of the issues that might pose the challenge for the growth of the market.
Some of the companies engaged in use of social media are Johnson & Johnson, Novo Nordisk, Pfizer, Inc., Novartis and Bayer AG.
Geographically, this report split global into several key Regions, with, revenue (million USD), market share and growth rate of Pharma and Healthcare Social Media for these regions, from 2012 to 2022 (forecast)
The ongoing market trends of Pharma And Healthcare Social Media market and the key factors impacting the growth prospects are elucidated. With increase in the trend, the factors affecting the trend are mentioned with perfect reasons.
Top manufactures, price, revenue, market share are explained to give a depth of idea on the competitive side.
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