The report helps to recognize the possible future investment pockets, thereby, promotes collaborations among vendors. It estimates restraints and challenges of the industry which help producers and key stakeholders to take corrective steps during the forecast period.
The research gives a brief introduction of the global mobile marketing market in terms of its scope. It offers summary which includes significant findings, market attractiveness, competitive landscape, recent developments, and trend analysis.
It incorporates research methodology, such as Porter’s Five Forces Analysis (PFFA) to understand rivalry in the industry. This also includes bargaining power of the supplier & buyer and threat from substitutes & new entrepreneurs.It divides the industry into solutions, verticals, end-users, and regions.
According to the study, the global mobile marketing industry finds its end-user in large scale enterprise and small scale enterprise. It segments market verticals into aerospace & defense, higher education & research, automotive, retail & consumer goods, banking, and healthcare.
Geographically, the research segments the market into Europe, North America, Latin America Middle East & Africa (LAMEA), and Asia-Pacific. Based on solutions, it classifies the industry into SMS, MMS, QR Codes, mobile applications, location based marketing, and in app messages.
The report analyzes share of the market by solutions, verticals, end-users, and geographies during the period, 2014–2025. It assesses market size of each vertical, solution, end-user by region for the historic period and forecast period, 2014–2016 and 2017–2025, respectively.
In addition, it evaluates market size of all nations of the industry during the aforementioned period.
The study discusses big market players of the global mobile marketing market, such as Adobe Systems, Vibes Media, AT&T, IBM, Oracle Corporation, SAP SE, Eyebridge Soft Solutions Pvt. ltd., Velti Plc, WASP Mobile, and Cisco Systems.
It offers brief introduction of every manufacturer. Further, it analyzes business and finance segment of each company.
It also evaluates recent advancements made by every firm. The experts describe various factors that vendors adopt to evolve market trends.
These include product development, acquisition, product approval, and collaboration. The report explores factors that accelerate growth of the industry which include rise in mobile banking and payment system.
It discusses alternate aspects that propel demand of the industry, such as growth in smartphones and tablet computers.
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The experts describe features that cause slow progress of the global mobile marketing market, such as lack of trust and privacy concerns. Moreover, the report offers key takeaways of the industry, such as it provides great competitive edge to stakeholders, manufacturers, and new entrants.
It provides comprehensive evaluation of aspects that have potential to restrict or drive the industry. It also provides opportunities of the industry, such as cost effectiveness and ease in usage.
The study on the global mobile marketing market offers investors and manufacturers to identify opportunities present in the industry. It enables them to grab the future projects.
It also encourages new entrepreneurs to participate in the market by providing the detailed information.
Table of Content for Mobile Marketing Industry
- Executive summary
1.1. Key findings
1.2. Market attractiveness and trend analysis
1.3. Competitive landscape and recent industry development analysis
2.1. Report description
2.2. Scope and definitions
2.3. Research methodology
- Market landscape
3.1. Growth drivers
3.1.1. Impact analysis
3.2. Restraints and challenges
3.2.1. Impact analysis
3.3. Porter’s analysis
3.3.1. Bargaining power of buyers
3.3.2. Bargaining power of suppliers
3.3.3. Threat of substitutes
3.3.4. Industry rivalry
3.3.5. Threat of new entrants
3.4. Global mobile marketing market shares analysis, 2014-2025
3.4.1. Global mobile marketing market shares by solution, 2014-2025
3.4.2. Global mobile marketing market shares by industry vertical, 2014-2025
List of Tables
Contain 49 Tables
List of Figures
Contain 52 Figures
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