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Digital marketing software market scrutinized in new research

IT Market Research

Digital marketing is the process of integrating platforms and customers’ experience through a digital channel. Growing competition has necessitated the evolution of marketing strategies from selling to customer satisfaction and retention.

Also, surge of internet and increased digitalization has given marketers enormous scope to target their customers and enhance user experience.

The report Digital Marketing Software Market” by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), by Deployment (On-Premise, Cloud), by Verticals (BFSI, Retail, Manufacturing, & others) - Global Forecast to 2022", segments the global market into software’s and services types, deployments models, organization sizes, and industry verticals along with in-depth analysis and revenue forecasts.

It also identifies the drivers, restraints, and opportunities prevalent in the market and provides burning issues along with premium insights for the market.

Digital marketing software’s offers the prospect of increasing and improving the interactions and relationships with current and prospective customers through, for instance, social networking sites, instant messaging systems and mobile applications (apps). The increasing need of DMS (Digital marketing software) market is attributed by increasing digital marketing proportion in overall marketing budget of organization, real time marketing, large volume of unstructured data, increasing internet usage and broadband connections, emerging social media platform, and increasing adoption of mobile devices.

All these factors are driving the growth of DMS market. Furthermore cloud solutions are playing significant role in propelling the growth due to its attributes that includes cost effectiveness, minimum IT investment, automatic integrations, and easy accessibility. 

Also, mobile marketing and social media marketing are the great ambassadors in the growth of this market.

This report focuses on the top players in global market:-

Adobe Systems,

Oracle Corporation,

IBM Corporation,


Microsoft Corporation,


Marketo Inc,

SAS Institute,

HP Development Company,

Major regions are as follows:

United States,





Southeast Asia,

Market segment by Application, Digital Marketing Software can be split into
Media & Entertainment,
High-Tech & IT,

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