This report studies Mobile Phone in North America, Europe, China, Japan, Southeast Asia and India, with production, revenue, consumption, import and export in these regions, from 2011 to 2015, and forecast to 2021.
Mobile Phone market report focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering
For the mobile customer, the playing field is wide open, and conversions will increasingly represent a spectrum of in-store, traditional e-commerce, website and mobile combinations. Consumers will expect the continued expansion of reliable in-store Wi-Fi -- allowing them to check stock availability, product information, pricing, available offers and peer reviews via smartphones -- but they will also expect ready access to knowledgeable sales associates.
For mobile marketers, this purchase-boundary shift represents a special opportunity to innovate, marrying the best of both the physical and digital worlds.
A key challenge emerging from this transformation, however, will be the simultaneous need to optimize and operationalize an overall media mix for brands.
Solving for that will depend on the industry strengthening its partnerships and intensifying its commitment to seamless, location-informed, and positive brand experiences … wherever and whenever the consumer engages.
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